Posts Tagged ‘Digital Marketing’
Mastering B2B Marketing: Webinar Best Practices
Webinars are a cost-effective business game-changer. A survey from ON24 reveals that 95% of respondents said webinars play a key part in their marketing efforts, while 76% of marketers say that webinars help them reach more leads. Let’s dive into webinar best practices to make your webinar stand out. Webinar Best Practice: Create A Clear…
Read MoreMastering B2B Marketing: Tech and SaaS Marketing in 2023
Unleash the Power of B2B Marketing: SaaS and Tech Strategies for Your Success in 2023 In today’s fast-paced world, technology has become an integral part of our lives. One of the most significant technological advancements in recent years has been the rise of Software as a Service (SaaS). As we look ahead to 2023, it’s…
Read MoreMastering B2B Marketing: B2B Content Marketing in 2023
Unleash the power of content marketing with the best strategies, techniques, and best practices Q: What’s a pirate’s favourite content format? A: WebinARRR! Preferably one that’s B2Sea. Now that we’ve kicked things off with a lighthearted joke let’s dive into the world of content marketing. In today’s digital age, content marketing has become essential to…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce…
Read More10 Digital Marketing Trends to Look out for in 2023 [LIST]
2023 is here, and I want to start the year with a few thoughts about where digital marketing is going, and a few trends we see emerging that should be on your radar. My goal is to keep things practical and not too theoretical because we are here to make your life easier. Last year,…
Read MoreThree Steps to a Successful Digital Marketing Strategy…
What does it mean to have a successful digital marketing strategy? And just how do you go about having one? If by now you don’t have some sort of digital marketing strategy, then you either live in a cave, or are in serious trouble. The question then, is how to create a strategy that works. And…
Read More10 Things I’ve Learned Over 10 Years of Running My Own Business
Ten years ago, in 2011, I started Shift ONE Digital from my kitchen table. I’d just been retrenched and took it as a once-in-a-lifetime opportunity to start my own thing. I was given a two-month payout, unfortunately, no golden handshake for me. I had a very short runway to get my business going if that’s…
Read MoreThe Value of Knowing Your Customer
The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customers. Really understand them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…
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