Posts Tagged ‘business’
Mastering B2B Marketing: Tech and SaaS Marketing in 2023
Unleash the Power of B2B Marketing: SaaS and Tech Strategies for Your Success in 2023 In today’s fast-paced world, technology has become an integral part of our lives. One of the most significant technological advancements in recent years has been the rise of Software as a Service (SaaS). As we look ahead to 2023, it’s…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce…
Read More10 Things I’ve Learned Over 10 Years of Running My Own Business
Ten years ago, in 2011, I started Shift ONE Digital from my kitchen table. I’d just been retrenched and took it as a once-in-a-lifetime opportunity to start my own thing. I was given a two-month payout, unfortunately, no golden handshake for me. I had a very short runway to get my business going if that’s…
Read MoreThe Value of Knowing Your Customer
The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customers. Really understand them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…
Read More#Lockdown Live: How to make an effective marketing plan on a small budget
Lockdown Live: How to make an effective marketing plan on a small budget I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it…
Read More#Lockdown Live: How to run a Successful Integrated Digital Marketing Campaign in 2021 and beyond
I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it for you below. PS: Do feel free to join our Facebook group, as…
Read MoreHow to Write The Perfect Blog Post That Will Increase Traffic to Your Website
Getting Started: How to Write a Perfect Blog Post Are you a passionate writer who wants to share your ideas with the world? Writing a blog is the perfect way to achieve this goal. Blog writing is simple and by following the blog writing process, your words have the potential to leave a long-lasting impact…
Read More10 Marketing Tools that Will Help Grow Your Business in 2020
Marketing and technology work together concurrently as they are both constants and everchanging. Businesses are therefore expected to adjust their marketing strategies to keep up with new developments in technology and society. Change is happening all the time. Digital marketing tools allow technology to keep content current and correct. Using digital marketing tools increase growth…
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