SOCIAL MEDIA MARKETING
Social Media Marketing is kind of like the Emperor's New Clothes. Everybody loves it and wants to do it, but nobody is really sure how to.
How do you integrate it with your existing marketing channels? With your traditional marketing? You know you should be doing social media marketing, but where do you start?
"Social Media Marketing should be personal, and relevant. Companies trying to reach customers using social media marketing need to tone down the hard sell messaging."
Dylan Kohlstädt, CEO of Shift ONE
What is Social Media Marketing?
Social media marketing is all about communication.
It enables your customers to speak to you easily and allows you to respond just as easily.
Customers have found a voice through Facebook and Twitter.
They've found groups through blogs and forums, they've made videos about what they think is funny and they respond en mass when they feel a company really gets them.
Companies that embrace social media marketing create adverts that only run on Youtube, they go 'viral' and garner hundreds of millions of views within a short space of time.
This is the holy grail of social media marketing - to hit a nerve and have your customers respond by forwarding on your material to their friends and family.
Why should I bother with Social Media Marketing?
Human beings are 'herd' animals. We were designed to operate effectively in community and a close-knit society.
Modern day man has changed all of this and now we hide from each other behind computer screens and mobile devices and the four walls of our dwellings.
Yet deep within, there is the need to socialise with each other, to hang over the fence or the wall and chew the fat with a neighbour.
Social media also gives people the opportunity to be the star of their own reality show.
The bottom line is, it's about word-of-mouth marketing through sharing your messages. If people like what you're saying they will endorse it and share it with their followers, this means your brand aligns with theirs.
Trust is at the head of social media marketing.
Blogging and Social Media
Blogging is key when it comes to social media and even search engine optimisation (SEO).
Blogging is the fodder that feeds all your channels, and is the backbone of your content marketing plan.
Enter Facebook Marketing.
It's the biggest social media platform in South Africa and the world for a reason.
But can you sell to people using this platform?
Facebook is a browsing platform where people look into the lives of their friends, they might not be searching for anything specific.
Your Facebook marketing needs to meet them where they're at.
We are also deeply governed by doing what others do and being accepted socially.
Hence the power of the 'like' or 'share' button. If your friends are doing it, you are likely to do it too.
Facebook ads can be powerful for exposing your brand to new audiences. Competitions are great here too.
Enter Twitter Marketing.
Twitter is a unique platform in that it's very 'now' and 'breaking news'. It's great for events and jumping on the bandwagon of trending hashtags. It's the hive-mind of social media platforms.
Are your customers on Twitter? If they are, you'll need to include this platform in your strategy.
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