SEEFF Properties Case Study
Brand Awareness
Seeff is one of Southern Africa's most established real estate companies.
The Task
Brand Awareness
- Creating Brand Awareness campaigns for Seeff South Africa throught targeted social media.
- Acquiring nationwide licenses for their respective branches.
- Creating social media and community Support of their Home is Our Story Campaign.
The Strategy
The #TellUsYourStory competition:
- We strategized, implemented and managed weekly Facebook competitions using the
theme: #TellUsYourStory - We encouraged users to tell us their stories to emphasise that Seeff’s new focus is the
consumer - Each week had a different theme with a different weekly prize.
- To enter a user had to like, comment on and share that week’s competition post.
Results
People Reached
Total Engagements
New Page Likes
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