Seeff Case Study

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Seeff Case Study

SEEFF Properties Case Study

Brand Awareness

Seeff is one of Southern Africa’s most established real estate companies.

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The Task

Brand Awareness

  • Creating Brand Awareness campaigns for Seeff South Africa through targeted social media marketing.
  • Acquiring nationwide licenses for their respective branches.
  • Creating social media and community in support of their Home is Our Story Campaign.

The Strategy

The #TellUsYourStory competition:

  •  We strategised, implemented and managed weekly Facebook competitions using the
    theme: #TellUsYourStory
  • We encouraged users to tell us their stories to emphasise that Seeff’s new focus is the
    consumer
  • Each week had a different theme with a different weekly prize.
  • To enter, a user had to like, comment on and share that week’s competition post.

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Results

300,000

People Reached

33,531

Total Engagements

1,454

New Page Likes

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