MARKETING STRATEGY

Marketing Strategy in a Complex World

With online and new media, websites, social media and PR all in the mix, marketing is now more complicated than it has ever been.

Having an up-to-date Integrated Marketing Strategy is imperative.

Many of our clients battle with integrating their marketing across all the different channels, from traditional media to digital media.

Making sure you have a cohesive marketing message is a factor of a proper marketing strategy and plan.

  • Which are the right marketing channels for you?
  • Who is your customer?
  • Which channels are they using?
  • What is the right message for them?
  • What are their emotions?
  • Their needs?
  • What makes you unique?

In order to have an effective strategy you'll need to answer these and a host of other questions.

Choose a Marketing Strategy Best for You

What is it that you want to achieve? We have a number of different options depending on what you need from your marketing strategy.

I Want to Do it Myself

Try Our Simple Marketing Strategy Template if you have the time and inclination to do it yourself!

I Want to Grow Today

Book a 2 Hour Session with us for only R1999 and we will custom design your strategy with you

Marketing Strategy Training

Book a seat on the marketing strategy training course and spend a day honing your strategy with other marketers

Stop just being busy with marketing.

Having a marketing strategy is the best way to make sure your marketing is not aimless.

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Foundations FOR YOUR MARKETING STRATEGY

Your marketing strategy starts with understanding your objectives. After that, you need to establish who you are trying to reach.

Once you know that, we can work on a widespread marketing strategy that will reach your customers with a clear message while remaining cost-effective.

Some common goals:

  • Brand awareness
  • New business development
  • Sales

MARKETING STRATEGY Focus

Our experience and passion for marketing means that we will not let you make the common marketing mistakes we see so often.

  • No more long hard-sell marketing blurbs.
  • No more complicated approaches that look good but have poor usability.

We will work with you to create a focused marketing strategy that will get results.

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Part of a complete marketing strategy is making sure to factor in all possible channels. These include:
  • Social Media
  • Email
  • Podcasts
  • SEO
  • Data Mining & CRM
  • Webinars
  • Web Development
  • Mobile Marketing
  • Press and Events
  • Usability Testing
  • Blogging or Articles
  • Thought Leadership

WHAT SHOULD BE IN A SUCCESSFUL MARKETING STRATEGY?

These are the elements that should be covered by your marketing strategy.

KEEP IT SIMPLE

Don't create a theoretical document that has no practical value or application. Your marketing strategy should be simple and easy to implement.

USE POWERPOINT OR SLIDES

PowerPoint or Google Slides helps you break up concepts or subjects slide-by-slide, bringing structure to your thoughts. Use divider slides as headers so you can cluster content where it belongs.

KEEP IT UP TO DATE

This should be a living document, as new insights come to light make sure you add them in your document.

Also make sure you share the process with your team! So everyone is aligned.

SOME KEY HEADINGS FOR YOUR MARKETING STRATEGY

These are the elements that should be covered by your marketing strategy.

Do invite your senior management and key team members to sit in with you while you formate this together, or bring in a facilitator like Dylan Kohlstadt to run the session for you.

A simple marketing strategy - and you can even fit this onto one page, should include:

  1. Business goals
  2. Marketing goals
  3. Who are we
  4. What do we sell
  5. What makes us unique
  6. What does the marketplace look like
  7. Who are our customers or Personas - check out our awesome Target Market template that I swear by
    1. What are their demographics
    2. What are their needs
    3. What are their emotions
    4. Which products solve their needs
    5. What is our messaging
    6. Which channels are they using
  8. Who are our competitors
  9. What gap do we fill
  10. Where do we want to be
  11. What’s our brand
    1. What is our logo and slogan
    2. What are our colours
    3. What does our brand stand for
    4. What is our archetype
    5. Is all of the above still relevant
  12. What’s our pricing strategy
  13. What are our distribution channels - who can we partner with
  14. What’s our Channel mix
    1. Traditional channels
    2. Digital channels
  15. What are our KPI’s
  16. What’s our budget
  17. Etc
Call us today at +27 21 554 2498 or email info@shiftone.co.za

With a focused marketing strategy we can work towards having your business positioned exactly how you want it so that it can flourish.

If you are interested in any of our services, contact us today and set up a meeting.

Want to know more?
Download our FREE eBook “Get it Right the First Time”,
Tips, Tools and Guides for Entrepreneurs & Digital Marketers.

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