Marketing Strategy in a Complex World

With online and new media, websites, social media and PR all in the mix, marketing is now more complicated than it has ever been.

Having an up-to-date Integrated Marketing Strategy is imperative.

Many of our clients battle with integrating their marketing across all the different channels, from traditional media to digital media.

Making sure you have a cohesive marketing message is a factor of a proper marketing strategy and plan.

  • Which are the right marketing channels for you?
  • Who is your customer?
  • Which channels are they using?
  • What is the right message for them?
  • What are their emotions?
  • Their needs?
  • What makes you unique?

In order to have an effective strategy you'll need to answer these and a host of other questions.

Empower Your Business with a Powerful Practical Marketing Strategy

Book a Strategic Marketing Workshop with us Now and Unleash the Power of your Marketing Strategy

Shift ONE digital is a strategic marketing agency that specializes in empowering businesses through our comprehensive marketing strategy workshops. In today's highly competitive business landscape, having a well-defined and effective marketing strategy is crucial for achieving long-term success.

Our workshops are designed to equip you with the knowledge, tools, and strategies needed to create impactful marketing campaigns and drive business growth. In this article, we will delve into the benefits of our marketing strategy workshops and how they can transform your business.

Understanding the Importance of Marketing Strategy

Defining Marketing Strategy

We will explain the concept of marketing strategy and its role in achieving business objectives. By understanding the fundamentals, you will gain insights into why a well-crafted marketing strategy is essential for success.

The Power of Strategic Marketing Workshops:

Customized Workshops: Our agency offers tailored workshops to cater to the unique needs of your business. Whether you are a startup, SME, or a well-established company, our workshops are designed to address your specific challenges and goals.

Interactive Learning: Our workshops are interactive and hands-on, fostering an engaging learning environment. Through practical exercises, group discussions, and case studies, participants gain a deeper understanding of marketing strategy and its application.

Expert Facilitators: Our team of experienced marketing professionals leads the workshops. Their expertise and industry knowledge enable them to provide valuable insights and guide you through the process of developing a robust marketing strategy.

Key Benefits of Marketing Strategy Workshops

Clarity and Focus: Our workshops help you define clear objectives and align your marketing efforts with your overall business goals. By identifying your target audience, analyzing your competition, and understanding your unique value proposition, you can develop a focused marketing strategy that drives results.

Enhanced Decision-Making: Armed with the knowledge gained from our workshops, you will be equipped to make informed decisions about marketing channels, messaging, and tactics. This empowers you to allocate your resources effectively and optimize your marketing investments. 3.3 Competitive Advantage: A well-crafted marketing strategy gives you a competitive edge by positioning your brand effectively in the market. Through our workshops, you will learn how to differentiate your business, create compelling messaging, and leverage digital platforms to reach your target audience.

Measurable Results: Our workshops emphasize the importance of tracking and measuring your marketing efforts. You will learn how to set key performance indicators (KPIs) and use analytics tools to monitor the success of your campaigns. This data-driven approach allows you to refine your strategies for maximum impact.


Market Research and Analysis: Understand your target market, customer segments, and industry trends to inform your marketing strategy. 4.2 Branding and Positioning: Develop a strong brand identity and define your unique value proposition to stand out in the market.

Marketing Channels and Tactics: Explore various marketing channels, including digital platforms, and learn how to choose the right mix for your business.

Campaign Planning and Execution: Develop comprehensive marketing campaigns and learn how to effectively execute them for maximum impact.

Measurement and Optimization: Track and analyze the performance of your marketing efforts, identify areas for improvement, and optimize your strategies for better results.


A marketing strategy is crucial for any business, including B2B companies. Here are several key reasons why a B2B company should have a marketing strategy in place:

  1. Clear Direction: A marketing strategy provides a roadmap for the company's marketing efforts. It helps establish clear goals, objectives, and tactics, ensuring that everyone in the organization is aligned and working towards a common purpose. It provides direction and guidance on how to effectively reach and engage with the target audience.
  2. Targeted Approach: B2B companies often have specific target markets and niche industries they cater to. A marketing strategy enables the company to identify and understand its target audience, their needs, pain points, and buying behavior. This knowledge allows for a more targeted approach in reaching and influencing key decision-makers within the target market.
  3. Differentiation: In a competitive B2B landscape, having a unique value proposition and differentiation is essential. A marketing strategy helps the company define and communicate its unique selling points, positioning it as a preferred choice among competitors. It allows the company to highlight its strengths, expertise, and the value it brings to clients.
  4. Relationship Building: B2B transactions often involve longer sales cycles and relationship-building. A marketing strategy facilitates the nurturing of relationships with prospects and existing customers. It helps identify touchpoints and opportunities to engage with key stakeholders through various marketing channels, such as content marketing, social media, email marketing, and events. Effective relationship-building can lead to customer loyalty, repeat business, and referrals.
  5. Lead Generation and Conversion: A well-defined marketing strategy includes lead generation tactics to attract potential customers. Through targeted campaigns, content creation, SEO, paid advertising, and other strategies, B2B companies can generate quality leads. A marketing strategy also outlines lead nurturing processes, enabling the company to guide prospects through the sales funnel, educate them about the company's offerings, and ultimately convert them into customers.
  6. Thought Leadership and Reputation Building: Establishing thought leadership and building a strong reputation are crucial for B2B companies. A marketing strategy can incorporate content marketing initiatives, such as blog posts, whitepapers, case studies, and webinars, to position the company as an industry expert. By consistently delivering valuable insights and information, the company can enhance its credibility, gain trust, and become a go-to resource within its industry.
  7. Measurement and Optimization: A marketing strategy includes key performance indicators (KPIs) and metrics to measure the success of marketing efforts. By tracking and analyzing the performance of various marketing initiatives, B2B companies can gain insights into what is working and what needs improvement. This data-driven approach allows for continuous optimization of marketing activities, ensuring that resources are allocated effectively and delivering the best possible results.

A well-crafted marketing strategy is essential for B2B companies to effectively reach their target audience, differentiate themselves from competitors, nurture relationships, generate leads, and drive business growth. It provides a structured approach and ensures that marketing efforts are aligned with overall business objectives.

Choose a Marketing Strategy Best for You

What is it that you want to achieve? We have a number of different options depending on what you need from your marketing strategy.

I Want to Do it Myself

Try Our Simple Marketing Strategy Template if you have the time and inclination to do it yourself!

I Want to Grow Today

Book a 2 Hour Session with us for only R1999 and we will custom design your strategy with you

Marketing Strategy Training

Book a seat on the marketing strategy training course and spend a day honing your strategy with other marketers

Stop just being busy with marketing.

Having a marketing strategy is the best way to make sure your marketing is not aimless.



Your marketing strategy starts with understanding your objectives. After that, you need to establish who you are trying to reach.

Once you know that, we can work on a widespread marketing strategy that will reach your customers with a clear message while remaining cost-effective.

Some common goals:

  • Brand awareness
  • New business development
  • Sales


Our experience and passion for marketing means that we will not let you make the common marketing mistakes we see so often.

  • No more long hard-sell marketing blurbs.
  • No more complicated approaches that look good but have poor usability.

We will work with you to create a focused marketing strategy that will get results.



Part of a complete marketing strategy is making sure to factor in all possible channels. These include:


These are the elements that should be covered by your marketing strategy.


Don't create a theoretical document that has no practical value or application. Your marketing strategy should be simple and easy to implement.


PowerPoint or Google Slides helps you break up concepts or subjects slide-by-slide, bringing structure to your thoughts. Use divider slides as headers so you can cluster content where it belongs.


This should be a living document, as new insights come to light make sure you add them in your document.

Also make sure you share the process with your team! So everyone is aligned.


These are the elements that should be covered by your marketing strategy.

Do invite your senior management and key team members to sit in with you while you formate this together, or bring in a facilitator like Dylan Kohlstadt to run the session for you.

A simple marketing strategy - and you can even fit this onto one page, should include:

  1. Business goals
  2. Marketing goals
  3. Who are we
  4. What do we sell
  5. What makes us unique
  6. What does the marketplace look like
  7. Who are our customers or Personas - check out our awesome Target Market template that I swear by
    1. What are their demographics
    2. What are their needs
    3. What are their emotions
    4. Which products solve their needs
    5. What is our messaging
    6. Which channels are they using
  8. Who are our competitors
  9. What gap do we fill
  10. Where do we want to be
  11. What’s our brand
    1. What is our logo and slogan
    2. What are our colours
    3. What does our brand stand for
    4. What is our archetype
    5. Is all of the above still relevant
  12. What’s our pricing strategy
  13. What are our distribution channels - who can we partner with
  14. What’s our Channel mix
    1. Traditional channels
    2. Digital channels
  15. What are our KPI’s
  16. What’s our budget
  17. Etc

In today's fast-paced digital landscape, having a well-defined marketing strategy is crucial for business success. Our strategic marketing workshops provide you with the knowledge, tools, and strategies needed to create impactful marketing campaigns that drive growth. Whether you are a startup or an established business, our workshops will empower you to make informed decisions, differentiate your brand, and achieve your business objectives. Contact SHIFT ONE today to learn more

Call us today at +27 21 879 5585 or email

With a focused marketing strategy we can work towards having your business positioned exactly how you want it so that it can flourish.

If you are interested in any of our services, contact us today and set up a meeting.

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