Lead Generation
If you're a business, then you need customers. We can help you. We have different lead generation packages to suit every need.
What is Lead Generation?
Lead generation is the process of identifying and attracting potential customers, known as "leads," who have shown interest in your product or service. This is often done through marketing strategies like social media campaigns, email marketing, content marketing, SEO, and paid ads.
Think of it like filling the top of your sales funnel—getting people interested and then guiding them through your sales process until they (hopefully) become paying customers. Good lead generation targets the right people, with the right messaging, at the right time. It's all about turning casual browsers into engaged prospects!
For example, using a well-placed call-to-action (CTA) on a landing page that offers a free eBook or demo in exchange for a visitor’s contact info—that’s lead generation. Once you've captured these leads, they can be nurtured with more targeted marketing to convert them into customers.
In digital marketing, lead generation is key to building your pipeline, whether it’s for B2B or B2C markets.
Do you need Lead Generation for your business?
Unless you're in a really fortunate position of not wanting or needing more customers, you'll find that nearly every business has one question in mind: How do you get more customers via lead generation?
And more importantly, how do you acquire new clients cost-effectively?
The answer is to create a customised lead generation plan for your business.
What is a lead?
A lead is a qualified customer enquiry - someone reaching out to you saying 'Yes, I'm interested in your business! Please contact me'. A lead is a person or business who has shown interest in your product or service, and might become a customer. They’ve given you a reason to believe they could eventually make a purchase. Typically, this interest is expressed through some kind of interaction, like filling out a form, signing up for a newsletter, or engaging with your brand on social media.
Leads come in different flavours, depending on how "warm" they are:
Capturing leads is the first step, but then you’ve got to nurture them - building a relationship until they’re ready to convert into a paying customer.
How lead generation works.
There are different ways in which people generate leads. We will naturally monitor the campaigns daily, making improvements and optimising them as we go. And then it's up to you to follow up on all the sales leads that come pouring into your business.
Once we've tested and refined the audiences and the creative message and design, we then ramp up the spend behind it, because then we know we have created a top-performing sales funnel that can scale.
01
Appointment setting
Some hardcore sales reps swear by cold calling. It separates the wheat from the chaff. We're fans of cold calling - fortunately we have team members who are not phased with talking to complete strangers on the phone! Ask us about our Appointment Setting service, and find out whether it is something we can do for you.
We also have automated approaches to generating leads that are less reliant on humans, see more below.
02
Lead gen & Sales funnels
The "spray and pray" approach to lead generation might have worked for you in the past, but it's not sustainable. To create a pipeline of quality sales leads, you need to sweat it. You need to reach new prospects daily and, hopefully, turn them into paying, loyal, lifelong customers.
This is where funnel marketing comes in, or customer journey creation. This is a great way to build up an automated, consistent lead generation pipeline.
03
Lead gen strategy
The beauty of having a clear, unique lead generation strategy lies in the fact that people are contacting you asking for quotes or more information. Your lead generation strategy should cover: Identifying your goals, determining your budget, identifying your target market's buying personas to create compelling messaging that appeals to each persona, and finding the right channels that will reach them where they are - this might even be paper or street-based marketing overlaid with digital marketing. Choose your channels - this is where our magic comes in; we set the campaign's duration, make it live, and optimise daily with continual improvement.
See how Shift ONE Digital can grow your brand & business.
Lead Generation packages
Talk to us about how we can create a mix of our lead generation offering, tailor made for your business, to create a high converting funnel of leads for your business. These packages focus on 'top of funnel' or early stage enquiries. Pair them with our middle of funnel email strategies and you'll be set for success!
SOUTH AFRICA: Looking for leads from RSA?
Are you a South African-based company looking to grow your business? We can help! We have purposely kept our lead gen prices low to support local companies - if these are still too high, let us know! We can come up with something that suits your pocket.
Appointment Setting
- We supply the databases
- POPI compliant.
- Data sourced from RSA
- Or we can use your data
- We set up minimum of 5 MQL appointments (MQL means a warm lead)
- R4,950 once off setup fee payable in month one
- Payable up front each month via debit order
- Cancel any time
- Prices exclude VAT
Sales eMailers
- We supply the databases
- POPI compliant
- Data sourced from RSA
- Or we can use your data
- Auto drip mailers for top sales results
- R9,950 once off setup fee
- Payable up front each month via debit order
- Cancel any time
- Prices exclude VAT
LinkedIn Leads
- For us to run top converting ads on Linkedin
- We know which type of ads work and how to make them work
- LinkedIn Ads generate a stream of enquiries
- Ads can be scaled up or down depending on how many leads are required
- R9,950 once off setup fee payable on month one
- Payable up front each month via debit order
- Cancel any time
- Prices exclude VAT
Full House
- Appointment setting - everything included
- Sales eMailers - everything included
- LinkedIn Leads - everything included
- R15,000 once off setup fee
- Payable up front each month via debit order
- Cancel any time
- Prices exclude VAT
USA Lead Generation: Looking for leads from USA?
Appointment Setting
- We supply the databases
- Data privacy compliant.
- Data sourced from USA
- Or we can use your data
- We set up minimum of 5 MQL appointments (MQL means a warm lead)
- $950 once off setup fee payable in month one
- Payable up front each month via direct debit
- Cancel any time
Sales eMailers
- We supply the databases
- Data privacy compliant
- Data sourced in USA
- Or we can use your data
- Auto drip mailers for top sales results
- $3,500 once off setup fee
- Payable up front each month via debit order
- Cancel any time
LinkedIn Leads
- For us to run top converting ads on Linkedin
- We know which type of ads work and how to make them work
- LinkedIn Ads generate a stream of enquiries
- Ads can be scaled up or down depending on how many leads are required
- $1,999 once off setup fee payable on month one
- Payable up front each month via direct debit
- Cancel any time
Full House
- Appointment setting - everything included
- Sales eMailers - everything included
- LinkedIn Leads - everything included
- $4,999 once off setup fee
- Payable up front each month via direct debit
- Cancel any time
Lead Generation and your customer's journey
Creating customer journeys means that your sales pipeline is constantly full of people who want to do business with you.
But having a full pipeline of leads means you still have to do the conversion (in a B2B space especially). At the end of the day, all we're doing is sending customers your way, it's up to YOU and your business to follow up on those leads swiftly, and turn them into customers, and then delight them so that they turn into promoters of your business.
Turn your customers into your own sales reps!
How does B2B lead generation
differ from B2C lead generation?
B2B lead generation differs from B2C lead generation in that B2B lead generation is more focused on creating long-term relationships and providing value through education and trust, while B2C is usually faster-paced, with a focus on appealing to emotions and generating immediate sales. Let’s break it down:
01
Target Audience
B2B
You’re targeting businesses—companies, decision-makers, and teams. These leads tend to be more specific, with roles like CEOs, procurement managers, or department heads. The focus is on their business needs, pain points, and how your solution helps them achieve their goals.
B2C
The audience is individual consumers. Here, you’re appealing to personal interests, desires, and emotions. The messaging is usually simpler and more emotionally-driven.
02
Sales Cycle
B2B
The sales cycle is often longer and more complex. Decisions involve multiple stakeholders, and purchases are typically higher in value. Leads are nurtured over weeks or even months, and trust-building through content like whitepapers, webinars, and case studies is crucial.
B2C
The sales cycle is typically shorter. Consumers make quicker decisions, sometimes based on impulse or emotional triggers. B2C lead generation focuses on making the process smooth and quick, often leading to immediate purchases.
03
Lead Quality & Volume
B2B
It’s often about quality over quantity. You don’t need thousands of leads—just a few highly qualified prospects that are a good fit for your solution. Lead generation efforts target specific personas with tailored content, aiming for a high conversion rate.
B2C
In B2C, it’s often about volume. You want as many leads as possible because the conversion rate might be lower. B2C leads are often generated through wide-reaching campaigns on social media, paid ads, and influencer partnerships.
04
Nurturing Process
B2B
The nurturing process is more hands-on and longer. It might involve personalised email campaigns, one-on-one sales calls, and detailed content like case studies or product demos. Building relationships and trust is key.
B2C
The nurturing process in B2C is faster and usually more automated, focusing on keeping the lead engaged until they’re ready to make a purchase. Tools like retargeting ads, simple email sequences, and incentives (like discounts) are used to speed up conversion.
05
Decision-Making
B2B
Decisions are more rational and data-driven. B2B leads need to see clear ROI and how your solution solves their pain points. They may need approval from various stakeholders.
B2C
Decisions are more emotional. Consumers often make purchasing decisions based on desire, trends, or personal satisfaction rather than a deep analysis of ROI.
Get started with us today!
How to integrate Lead Generation into your marketing campaigns.
There are various online channels that you can use to harvest fresh leads. However, each platform will require a unique approach and strategy. For instance, the types of customers you'll find on Facebook aren't necessarily the same as the types you'll find through a Google Adwords campaign. It's important to choose the right mix of channels for an integrated approach to lead generation.
Client testimonials
Happy clients = happy us
Frequently asked questions
We have the right CMO for your business.
Meet with Dylan Kohlstadt, our CEO and founder, and together work out what kind of fractional CMO us best suited to your business.
Together with Dylan Kohlstadt, craft a unique Marketing Strategy and Plan for the year, that will see your businesses goals become reality, cost effectively and fast.