THOUGHT LEADERSHIP MARKETING
USING KNOWLEGE TO GROW TRUST AND CREATE SALES
WHY BOTHER WITH THOUGHT LEADERSHIP MARKETING?
Why bother building a digital following? What’s the point?
Here’s why you need to become digitally relevant.
You need to build a following or you stand the risk of going the same way the dinosaurs did - extinct.
People are tired of brands trying to hard-sell. Everywhere they turn, someone is trying to sell them something.
Nobody believes your messaging. It is lacking in authenticity and credibility because it comes from your team of marketers and PR agents.
Social media will give you a global voice, and change the trajectory of your career.
THOUGHT LEADERSHIP MARKETING: YOUR CUSTOMERS AND YOUR STAFF WANT AUTHENTICITY
They want to have a relationship, albeit a digital one, with you, the CEO. They want to hear your thoughts, not read your press releases.
They want to see how you live the brand on a daily basis. How the values you instil in your company are not just some poster on the wall. There is proof that you actually live them out and walk the talk.
The goal is to create a voice - an authentic, trustworthy voice, that resonates with your audience, who follow you because they buy into the brand of YOU.
DO'S AND DON'TS
UNLOCKS THE POWER OF MARKETING
Your audience wants to hear from you consistently. You can’t just do this once or twice a year, or even once a month.
People want daily content, they want to follow your life, and have a digital, virtual relationship with you.
THOUGHT LEADERS HAVE A FOLLOWING
Once they start following you, you don’t need PR. You don’t need to beg the Sunday Times or the Financial Mail to run your press release. You become the Sunday Times for your followers, who tune in daily for their update.
KingMake.Me gives you your own TV channel and your own radio station. You become a media mogul. A social media mogul.
THOUGHT LEADERS ARE RELEVANT
If you have a social media following, you have the power and control over your own messaging.
If you have a social media following, you will remain relevant into the next decade.
If you don’t have a following, prepare to go the same way BlackBerry, Nokia and Kodak did. Extinct.
ESTABLISHING THOUGHT LEADERSHIP AS A CEO OR SUBJECT MATTER EXPERT IS KEY
Grow into a brand that stands the test of time.
A brand that influences the influencers.
A brand that outlives your company.
A brand that creates a legacy.
A THOUGH LEADER TEACHES BY SHARING KNOWLEDGE
THOUGHT LEADERSHIP LEVELS: BE A GLOBAL INFLUENCER
Let us create a digital brand for you, and build an audience of followers around the world.
What happens when I type your name into Google? What are the results that fill up page 1 of Google?
Is there an array of articles from a top publication? What about videos, a branded website or social media posts?
As a CEO, thought leader or someone responsible for sales, owning the front page of Google is an imperative.
Why? Your customers are Googling you – make sure you own page 1 of Google with this monthly package.
Are you an MD who’s wondering what to do next? Or a thought leader without a following?
Become a social media influencer.
Once you have a following on Instagram and YouTube, you can sell anything.
We will build your brand, get you followers, turn you into an influencer that other brands reach out to.
This weekly package will fast track your global footprint.
Writers / Authors
SOCIAL MEDIA MOGUL
Go big or go home. Imagine camera crews following you every day, editing content at night, and posting new content every. single. day.
See yourself signing books in New York or London. Step up on stage to cheering crowds and flashing bulbs, as your beaming audience welcomes your inspiring talk.
If the thought of this excites you, then this daily package is for you. Let’s make you famous. Then you can print your own salary cheque with all the invitations pouring in.
Daily (work week)
EMPLOYEE ADVOCACY: BE A THOUGHT LEADER AND AN INFLUENCER FOR YOUR COMPANY
Do your staff see how you live the brand? Do they see you living its values?
By creating monthly content that’s purely for internal consumption, your staff will be inspired and feel connected to the vision like never before.
We have the content, the platform and the plan to turn your staff into brand ambassadors.
Unify your staff under a common vision, goal and purpose as your staff follow you in living to the brand.
This package will give your staff weekly content that is punchy and motivational.
You will inspire them to achieve more and push themselves, just like you push yourself.
DREAM TEAM MAKER
Take your business to the next level, or even to the moon as we unify everyone under your inspirational leadership.
You staff don't see how hard you work daily, sweating the business to grow it from strength to strength.
Imagine cameras following you around every day, showing how you live the brand. Every day we edit the content and upload it, with your team following your daily progress and getting excited about the future.
Daily (work week)