John Deere Case Study

Brand Awareness and Sales

John Deere, a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction.

John Deere

The Task

Brand Awareness and sales

  • Creating a memorable NAMPO exhibit.
  • Creating an evergreen virtual showroom.
  • Showcasing 3D/ VR products and tech.
  • Stimulating social media traffic and engagement.
  • Positioning John Deere in the digital, advanced tech space.
JD Tractor
JD Tractor 2

The Strategy

We developed an overarching campaign concept::

  • We created a look and feel for the John Deere Nampo Virtual Artwork to be placed on Facebook, Twitter & Instagram as well as Google banners, emailers, website etc to tie the campaign together.
  • We encouraged users to tell us their stories to emphasise that Seeff’s new focus is the
  • Each week had a different theme with a different weekly prize.
  • To enter a user had to like, comment on and share that week’s competition post.


People Reached

Total Engagements

New Page Likes

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