John Deere Case Study
Brand Awareness and Sales
John Deere, a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction.
The Task
Brand Awareness and sales
- Creating a memorable NAMPO exhibit.
- Creating an evergreen virtual showroom.
- Showcasing 3D/ VR products and tech.
- Stimulating social media traffic and engagement.
- Positioning John Deere in the digital, advanced tech space.
The Strategy
We developed an overarching campaign concept::
- We created a look and feel for the John Deere Nampo Virtual Artwork to be placed on Facebook, Twitter & Instagram as well as Google banners, emailers, website etc to tie the campaign together.
- We encouraged users to tell us their stories to emphasise that Seeff’s new focus is the
consumer - Each week had a different theme with a different weekly prize.
- To enter a user had to like, comment on and share that week’s competition post.
Results
People Reached
Total Engagements
New Page Likes