An influencer is kind of like that cool kid at high school – everyone wants to know them, be them and act like them. Think Regina George from Mean Girls: if they start wearing t-shirts inside out, soon everyone will be.
More and more brands are using people like that kid – influencers – to reach customers. But influencer marketing is about more than finding people with a big social media following.
It’s about finding the influencers who really get people to take action. Getting consumers to make a change or purchase a product is something we all want. Influencer marketing is a powerful way to achieve that. Whilst building TRUST with your audience.
Paired with traditional and digital marketing, influencer marketing is the best way to reach your audience, believably.
Influencer marketing is about using real people to talk about your brand, people who are authentic, believable and who have a digital footprint, whether small or large.
Influencer marketing is powerful, because consumers don't trust or believe brand marketing. They trust peer reviews. They go to social media to ask their friends.
Influencer marketing should work hand-in-glove with your digital and social media marketing.
SO WHAT IS AN INFLUENCER?
Influencers are everyday people connecting with other everyday people.
Influencers are individuals who have a voice in a particular industry, or on a particular platform, and who can bring about action. They have engaged, loyal followers who want to hear what they have to say. They have influence.
So how would a person on Instagram help your business? Influencers have three key strengths that you can leverage:
- They have the ability to deliver a personalised message to a large number of followers. This means that your brand has the potential to be seen or heard by thousands of eyes and ears.
- They are trusted. One of an influencer’s key strengths is that they are trusted by their following. They have established authority and expertise in a specific industry. People don’t trust companies, they trust people.
- They are salespeople. Don’t be fooled – influencers are much more than millennials with an iPhone. They have the power to convince; that is why they are called influencers.
WHY CHOOSE OUR INFLUENCER MARKETING SERVICES?
AN INFLUENTIAL STRATEGY
Planning is key. That is why we go to great lengths to understand your business and your customers. Finding an influencer is easy, but the trick is finding the right influencers for your brand and for your customers.
Our team of passionate experts will create an influencer marketing strategy for your business, making sure that it translates perfectly to your customers. We find influencers to match your strategy, not the other way around.
TAILORED TO YOUR NEEDS
We create custom influencer marketing campaigns tailored to your brand and your needs. With plenty of experience with local and international influencer marketing campaigns we know what works.
We find the right fit for you. We will create a holistic campaign strategy that will meet your needs, target audience, budget requirements and goals.
IT’S ALL ABOUT NETWORKING
It’s not what you know, but who you know. Finding the right influencer is key to a successful influencer marketing campaign. We have a database of influencers across a variety of industries and platforms. You won’t be limited to one avenue, ensuring that your reach is wide and your brand’s voice is loud.
This means that we will only choose influencers who meet your specific requirements and pass the proverbial cool test.
HANDS ON MANAGEMENT
We take care of the whole influencer marketing process, from start to finish. This includes:
- Scouring our databases for influencers who will suit your brand and industry.
- Building relationships with influencers that will last.
- Liaising with influencers throughout the campaign.
- Establishing terms and conditions, rules, etc.
With our passion and expertise we ensure that we build relationships with influencers and your brand that will last and make an impact. We take care of it all so that your business can thrive.
We believe that integrated marketing is key to a successful marketing campaign. All your channels should speak of who you are and what you stand for.
That is why we make sure that influencer marketing is integrated into your overall marketing strategy. This includes branding, design, copywriting and advertising. This helps us widen your reach, for the best results.
Gone are the days of door-to-door sales. We pride ourselves on integrating all marketing channels to find the right people, at the right time.
CREATIVE CONTENT FOR CREATIVE PEOPLE
Not only do we find the right people for your brand, but we also get the right message across. Our content experts make sure that all influencer marketing efforts have the same tone, style, vision and purpose as the overall campaign.
We aim to give you amazing content that celebrates your brand, because quality content brings quality results.
IT'S TIME TO BECOME AN INFLUENCER
TAKE YOUR SOCIAL MEDIA
TO THE NEXT LEVEL
- Are you a CEO looking to inspire your staff?
- Are you a thought leader looking to build a digital following?
- Are you wanting to create a career as an Instagrammer and get paid for your posts?
Turning business leaders into influencers is a great strategy, because as their brand grows, so does your brand.
Becoming an Influencer is easier than you think.
Unlock the potential of influencer marketing. People trust other people, especially those with a voice. Don’t settle for an influencer marketing app. Our hands-on influencer marketing campaigns will make sure that the right people will reach your audience; inspiring, creating buzz and igniting change.
Want to know more?
Download our FREE eBook “Get it Right the First Time”,
Tips, Tools and Guides for Entrepreneurs & Digital Marketers.