Digital Marketing Agency
Your One-Stop-Digital Marketing Agency.
Looking for a one-stop digital marketing agency, with everything under one roof?
Tired of dealing with 3 or more different digital marketing agencies, each managing only one specialised field?
Tired of your marketing not integrating, of your messaging being fragmented across all your different channels?
We are a Full Service Digital Marketing Agency
Welcome to our digital marketing agency! Here is an overview of our services!
In today's world, having a strong online presence is essential for any business to succeed. Our team of digital marketing experts is here to help you reach your target audience and achieve your business goals.
Our services are designed to help you build brand awareness, drive traffic to your website, and convert leads into customers. We offer a range of digital marketing services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Social media marketing is a powerful way to engage with your audience and build brand awareness. We can help you create and manage social media campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
With our SEO services, we can help you improve your website's visibility in search engines such as Google, Bing, and Yahoo. By optimizing your website's content and structure, we can help you rank higher in search results and attract more organic traffic to your website.
Our PPC advertising services allow you to advertise your business on platforms such as Google Ads and Facebook Ads. We can help you create and manage effective ad campaigns that target your ideal customers and drive traffic to your website.
Email marketing is a cost-effective way to stay in touch with your customers and nurture leads. We can help you create effective email campaigns that keep your audience engaged and interested in your business.
Finally, our content marketing services can help you create high-quality content that attracts and engages your audience. Whether you need blog posts, videos, infographics, or other types of content, we can help you create content that drives traffic to your website and helps you achieve your business goals.
Digital Marketing Strategy and Implementation
It all starts with understanding what your objectives are and who you are trying to reach. Once we know that we will work with you in creating a bespoke online marketing strategy that will reach your customers with relevant massaging, cost-effectively. Everything digital is measurable and trackable.
Getting it right the first time involves careful planning and creative execution.
We've been doing this for a long time and we've learned a lot about what to do and what not to do when marketing to an online audience.
- Know your market - use data and profiling to do this.
- Online users are 'time poor' - they don't read and don't believe your hard-sell marketing blurb.
- Keep it real, simple and benefits-led.
- Take the time to plan it and get it right.
- There's always a push to cut corners and get it out quicker but rather take the time to do it right the first time.
- SEO is logical and you need to keep it honest.
- If it's too complicated, your users won't get it.
- If you don't user test, your product won't reach its full potential.
- Don't let developers write your error messages.
- Don't use a fancy advertising agency that knows nothing about usability - it will annoy your customers no matter how pretty it looks.
- And the list goes on!
Social Media Marketing
Strategy: Identify your target markets, establish your goals and objectives, strategies for each target group, find the best social channel for each group, find the right voice, competitive analysis, content strategy, and generation, relevance trumps rubbish, and integration with other channels.
Implementation: Setting up channels, content creation, maintenance, film and video production, blogging forums, tracking, testing, social promotions, integration, analytics and measuring ROI.
Your Email Marketing should be your top-performing channel.
Strategy: Email marketing strategy, email content strategy, goals and objectives, profiling your email client, competitive analysis, and integration with other channels.
Implementation: Set up, processes, data find and cleanse, writing, design, AB and MVT testing, sending, reporting, analytics, and measuring ROI.
If you don't rank on page one of Google, you are wasting sales and money.
Strategy: SEO strategy, establish goals and objectives, content generation strategy, social content strategy, link exchange strategy, IT support strategy.
Implementation: Prepare SEO guidelines, and keyword research, review and refine on-page optimization, review and refine coding, copy, and design, set up SEO for mobile, set up content management systems (CMS), link building and exchanging, set up systems for global and local search, testing, analytics and measuring ROI.
Having a professional website is the starting point for your digital marketing strategy.
Strategy: Website strategy, goals, and objectives, profiling your web user, content strategy, and online strategy.
Implementation: Planning, project management, and scoping of web and app requirements, copy, design, and web development (front and back end) for websites, set up and training on content management systems (CMS), mobile devices, optimise for SEO, usability testing, profiling and user experience (UX), wireframing, prototyping and testing, AB and MVT testing, Google Adwords, analytics and measuring ROI.
Usability Testing and UX
Strategy: Goals and objectives, usability strategy.
Implementation: Site audits, creating user strategies and stories, goals and objectives, finding surrogate users, profiling your users, creating personas, wireframing, paper prototyping, iterative design and testing, testing copy, and design, promoting results with the business, identifying dealbreakers, testing and design for apps and e-commerce, forms and registration, validation, mobile devices, usability testing, measuring ROI.
Data Mining and CRM
Strategy: Data strategy, goals, objectives, challenges, quick wins.
Implementation: Review data setup and improvements, gather data, set up data warehousing, data cleansing, mining data, modeling for acquisition, conversion, and retention, finding look-alikes, determine target markets, establish communication strategies per target market, create touchpoint strategies, identify relevance, identify the timing, review and refine processes, role of people, automated vs manual implementation, testing, analytics and measuring ROI.
Having adverts online is key for attracting new audiences to your services and generating customer enquiries and leads.
Strategy: Online marketing strategy, goals, and objectives, content strategy, campaign strategy, integration.
Implementation: Profiling your online client, writing copy and design for email, web, mobile and social, mobile devices, banner creation, viral marketing, PPC, campaign creation, affiliate marketing, website design and creation, email marketing, testing, analytics, and measuring ROI.
Let Shift ONE assist your business with all of its digital marketing so that your business can grow.
Call Us Today at +27 21 879 5585 or email email@example.com
Get a new website that suits your business needs today.
If you are interested in any of our services, contact us today and set up a meeting.