10 Marketing Tools that Will Help Grow Your Business in 2020

Social Media

Marketing and technology work together concurrently as they are both constants and everchanging. Businesses are therefore expected to adjust their marketing strategies to keep up with new developments in technology and society. Change is happening all the time. Digital marketing tools allow technology to keep content current and correct. Using digital marketing tools increase growth…

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#ThankYouLockdown: Lessons Learnt During Lockdown

I have a few thoughts on lockdown that I wanted to share.  Lockdown and COVID-19 have wrought havoc on global economies and businesses of every size…and, while I didn’t love losing a large portion of our clientele, I have come to recognize and even love the lessons that lockdown has left me, if you’ll bear…

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How to Create a Successful Social Media Strategy

Creating social media goals from business objectives.

Having a well thought out Social Media strategy for your business is fundamental to success in today’s always-on digital landscape. Mastering the many different aspects of your Social Media strategy can often feel overwhelming. It can be a long and challenging process. Aligning Social Media Goals with The Business’s Objectives A good place to start…

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Dynamic Strategy: How to plan for the unpredictable

Dynamic Strategy

As a result of the COVID-19 virus, businesses around the globe have been caught unawares and have been significantly impacted, scrambling for solutions belatedly. This serves to highlight the importance of having a robust and dynamic strategy in place to manage your business during times of unexpected uncertainty and crises.  A sound and dynamic business…

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Free Downloadable: Your Personal Brand Workbook

Downloadable Workbook

It may sound corny but it’s true – you are unique. Each one of us also has something to share with others; something that can help someone else by sharing it – whether it’s your story, your skills or your knowledge, social media is here to help you create an audience and amplify your voice.…

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Free Downloadable: Target Market Template

Target Market Table Template So you have a great service or product to sell but you’re not sure of how to get the word out? The starting point will be for you to have a Marketing Strategy in place, it’s only with an effective Marketing Strategy in place that the target market table makes any…

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