#Lockdown Live: Guide to customer journey mapping

Web design tips

Lockdown Live: A Guide to customer journey mapping Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you…

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#Lockdown Live: How to Build a Personal Brand in 2021.

Personal Branding

Lockdown Live: How to Build a Personal Brand in 2021 Personal branding matters because YOU should be the face of your brand. Why? Because people buy from people. People look for people they can trust and recommend to others, which should put your personal brand at the top of your priority list.    Let me…

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10 Marketing Tools that Will Help Grow Your Business in 2020

Social Media

Marketing and technology work together concurrently as they are both constants and everchanging. Businesses are therefore expected to adjust their marketing strategies to keep up with new developments in technology and society. Change is happening all the time. Digital marketing tools allow technology to keep content current and correct. Using digital marketing tools increase growth…

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#ThankYouLockdown: Lessons Learnt During Lockdown

I have a few thoughts on lockdown that I wanted to share.  Lockdown and COVID-19 have wrought havoc on global economies and businesses of every size…and, while I didn’t love losing a large portion of our clientele, I have come to recognize and even love the lessons that lockdown has left me, if you’ll bear…

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How to Create a Successful Social Media Strategy

Creating social media goals from business objectives.

Having a well thought out Social Media strategy for your business is fundamental to success in today’s always-on digital landscape. Mastering the many different aspects of your Social Media strategy can often feel overwhelming. It can be a long and challenging process. Aligning Social Media Goals with The Business’s Objectives A good place to start…

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Dynamic Strategy: How to plan for the unpredictable

Dynamic Strategy

As a result of the COVID-19 virus, businesses around the globe have been caught unawares and have been significantly impacted, scrambling for solutions belatedly. This serves to highlight the importance of having a robust and dynamic strategy in place to manage your business during times of unexpected uncertainty and crises.  A sound and dynamic business…

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