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Lockdown Live: 5 Email Marketing Techniques That Works Every Time
Email marketing is a very powerful tool. It is, in fact, the most effective way to retain customers. Once you’ve got all your other touchpoints sorted out it’s time to invest in email marketing and there are some substantial email marketing techniques to fine-tune your digital marketing strategy. Email Marketing Technique 1: Populate Your Database…
Read MoreLockdown Live: Web Design Tips and Front Page Layout steps
Why Is Web Design Important? Nowadays your website is the first and most important thing, have a look below at our 10 web design tips for success. Most often it’s the first major touchpoint in your customer journey. Before engaging with you people will probably check out your website first. To showcase your business on…
Read MoreSocial Media Trends For 2022
Predicting the future of social media is always fun. The sector is changing almost every day, with new utilities and tools being rolled out, adding more ways to connect, track and maximize your online marketing performance. Saying that most people spend a good part of their days on social media would not be an understatement.…
Read MoreHow to edit a video on your phone
Seven Video Editing Apps For Your Phone Capture footage and edit it – all from your phone! ShiftOne shares seven video editing apps that will take your videos from good to great. Did you know? Legendary filmmaker Steven Soderbergh shot his 2018, critically acclaimed horror film Unsane on an iPhone 7 Plus. That’s right -…
Read More10 Simple Steps to Writing an Effective Press Release
Some of us have heard the phrase “press release,” but we are not sure what it really means. What is a Press Release? A press release is an official statement sent to members of the news media with the goal of presenting information, making an official remark, or making a public announcement. Press releases…
Read More10 Digital Marketing Trends to Look out for in 2022 [LIST]
2022 is here, and I want to start the year with a few thoughts about where digital marketing is going, and a few trends we see emerging that should be on your radar. My goal is to keep things practical and not too theoretical because we are here to make your life easier. Last year,…
Read More10 Things I’ve Learned Over 10 Years of Running My Own Business
Ten years ago, in 2011, I started Shift ONE Digital from my kitchen table. I’d just been retrenched and took it as a once-in-a-lifetime opportunity to start my own thing. I was given a two-month payout, unfortunately, no golden handshake for me. I had a very short runway to get my business going if that’s…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…
Read More#Lockdown Live: How to Build a Personal Brand in 2021.
Lockdown Live: How to Build a Personal Brand in 2021 Personal branding matters because YOU should be the face of your brand. Why? Because people buy from people. People look for people they can trust and recommend to others, which should put your personal brand at the top of your priority list. Let me…
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