Social Media
Content Layering in Social Media
By Dylan Kohlstädt So you’re active on social media, hooray. Welcome to the club of people trying to work this new, crazy space out. In my recent, popular blog, Why your Social Media Sucks: The Five Layers of Social Media, I covered how you can go from “me too” social media to “next level”…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
The Five Levels of Social Media Marketing: © 2018 Dylan Kohlstädt @ Shift ONE digital I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so…
Read More5 Social Media Mishaps That Could Get You Fired
This is not a drill, people. Your boss and your customers are keeping an eye on every tweet, like and hashtag you post on social media. Before you panic and decide to purge yourself of all your social platforms and become a hermit, keep reading. Here are 5 Social Media Mishaps you should avoid at…
Read MoreTV is dying: Why video marketing belongs in your business
When we wake up in the morning, it is commonplace to reach for your phone and start trawling social media to “wake up”. When you get home at night, you probably switch on the TV and pick up your phone or tablet and, at the same time, start watching a couple of videos; one on…
Read More4 Ways to Use WhatsApp in your Business including Do’s and Don’ts
WhatsApp threatens the existence of cellular service providers, you know that, right? Why pay for phone calls when you can call over Wi-Fi or use ever-cheapening data? Except there’s still nothing more annoying that receiving a WhatsApp phone call. When I see an incoming WhatsApp call, I am immediately annoyed. So, there are still miles…
Read MoreWhatsApp Status Takes the Instant Messaging World by Storm
WhatsApp Status, a new WhatsApp feature similar to SnapChat, has now enabled users to post videos, photos or GIF’s for their contacts to see instead of a simple text status. This feature went live on Android and IOS smartphones across the globe on 24th February. What’s new? No longer will users have to update their…
Read MoreNew Instagram Update Allows Users to Upload Multiple Photos in One Post
On Wednesday, February 22, Instagram announced that its new 10.9 software update allows users to share up to 10 photos and videos in a single post, thanks to a new carousel-like slideshow feature. Users no longer need to choose the single best photo or video from an experience they want to remember. You can…
Read MoreSocial Media Road Rage: Things to Remember Before Posting
We get it. Ranting on social media feels the same as ranting in your car – you feel safe, brave and invincible while you wave you fist in the air from behind your steering wheel and spew venom at the other idiot driver. We’ve all had moments of blind rage due to someone who…
Read MoreWARNING! Your Website is About to be Kicked off of Page One of Google.
Now that I have your attention, the only question is this: Do you have a mobile-friendly website? If yes, happy days, be warm and well fed. Close this blog and go about your business happy in the knowledge that your spot on page one of Google is secure. For now. If no, big problem. You…
Read MoreMore Freebie Friday’s in April
Shift ONE is proud to announce More Freebie Friday’s in April Digital Marketing Refresher Course! Considering the success and overwhelming response that we had to the last course we ran in February, we’ve decided to run another one, and it still won’t cost you a cent! And it’s in Jo’Burg this time, so now we…
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