Social Media
[2020] How to make an effective marketing plan on a small budget
With this year’s pandemic, global recession and current lockdown, you might find that your business has hit more than a bit of a lull. Phones aren’t ringing off the hook like they used to and you find yourself thinking of ways to cut back on costs. You haul out your budget and sharpen your…
Read MoreHow to Create a Successful Social Media Strategy
Having a well thought out Social Media strategy for your business is fundamental to success in today’s always-on digital landscape. Mastering the many different aspects of your Social Media strategy can often feel overwhelming. It can be a long and challenging process. Aligning Social Media Goals with The Business’s Objectives A good place to start…
Read MoreDynamic Strategy: How to plan for the unpredictable
As a result of the COVID-19 virus, businesses around the globe have been caught unawares and have been significantly impacted, scrambling for solutions belatedly. This serves to highlight the importance of having a robust and dynamic strategy in place to manage your business during times of unexpected uncertainty and crises. A sound and dynamic business…
Read MoreFree Downloadable: Your Personal Brand Workbook
It may sound corny but it’s true – you are unique. Each one of us also has something to share with others; something that can help someone else by sharing it – whether it’s your story, your skills or your knowledge, social media is here to help you create an audience and amplify your voice.…
Read MoreNext Level Social Media: The 5 C’s of Effective Community Marketing
Social media’s role has become distorted with many brands forgetting that social media is there to create a community and a highly engaged following, not to sell, sell sell! If it’s sales you want, then the only way is to switch on your online advertising, Facebook ads and Google ads. Social Media is about building…
Read MoreFree Downloadable: Target Market Template
Target Market Table Template So you have a great service or product to sell but you’re not sure of how to get the word out? Before you start advertising your product or service, it is important to do an analysis and a breakdown on who your target market is. This target market table template becomes…
Read MoreFuture Proof your Business by going Digital
6 Ways to Maintain your Business during COVID-19 The Covid-19 virus has been declared a national disaster, resulting in strict quarantines and safety precautions being implemented locally and around the world. This has put a strain on many businesses, of all sizes, and many believe that the worst is yet to come. Neil Patel, in…
Read MoreContent Layering in Social Media
By Dylan Kohlstädt So you’re active on social media, hooray. Welcome to the club of people trying to work this new, crazy space out. In my recent, popular blog, Why your Social Media Sucks: The Five Layers of Social Media, I covered how you can go from “me too” social media to “next level”…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
The Five Levels of Social Media Marketing: © 2018 Dylan Kohlstädt @ Shift ONE digital I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so…
Read More5 Social Media Mishaps That Could Get You Fired
This is not a drill, people. Your boss and your customers are keeping an eye on every tweet, like and hashtag you post on social media. Before you panic and decide to purge yourself of all your social platforms and become a hermit, keep reading. Here are 5 Social Media Mishaps you should avoid at…
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