Social Media
Lockdown Live: 5 Email Marketing Techniques That Works Every Time
Email marketing is a very powerful tool. It is, in fact, the most effective way to retain customers. Once you’ve got all your other touchpoints sorted out it’s time to invest in email marketing and there are some substantial email marketing techniques to fine-tune your digital marketing strategy. Email Marketing Technique 1: Populate Your Database…
Read MoreLockdown Live: Web Design Tips and Front Page Layout steps
Why Is Web Design Important? Nowadays your website is the first and most important thing, have a look below at our 10 web design tips for success. Most often it’s the first major touchpoint in your customer journey. Before engaging with you people will probably check out your website first. To showcase your business on…
Read MoreLockdown Live: 7 Ways To Navigate Your LinkedIn Account
1. Profile Your Audience Before we take you through the 7 different ways to navigate your LinkedIn account, take some time to identify the different customer layers. Your business model will also play a role in the process. Let’s say for this example, you have a B2B Decking company. Your customers that you are going…
Read More10 Things I’ve Learned Over 10 Years of Running My Own Business
Ten years ago, in 2011, I started Shift ONE Digital from my kitchen table. I’d just been retrenched and took it as a once-in-a-lifetime opportunity to start my own thing. I was given a two-month payout, unfortunately, no golden handshake for me. I had a very short runway to get my business going if that’s…
Read MoreSocial Media Road Rage: Things to Remember Before Posting
We get it. Ranting on social media feels the same as ranting in your car – you feel safe, brave and invincible while you wave you fist in the air from behind your steering wheel and spew venom at the other idiot driver. We’ve all had moments of blind rage due to someone who…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…
Read More#Lockdown Live: How to make an effective marketing plan on a small budget
Lockdown Live: How to make an effective marketing plan on a small budget I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it…
Read More#Lockdown Live: How to run a Successful Integrated Digital Marketing Campaign in 2021 and beyond
I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it for you below. PS: Do feel free to join our Facebook group, as…
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