News

Marketing Fragmentation:
A cross-device world

Guest blogger, Ellen De Matos Silva, Founder of Digital Blue Ocean, shares her thoughts on fragmentation in marketing and how online users are becoming increasingly comfortable with a cross-device messaging world. Online users live a multi-device ‘noisy’ world due to a multitude of devices that travel across an assortment of digital media channels. The world…

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What does the Facebook algorithm update mean for your business?

Facebook: the place of fake news, soul-searching status updates, hours of cat videos and picturesque family portraits. Not to mention the millions of glamorous, statuesque selfie poses. Gone are the days when Facebook was used as a way to simply connect with overseas relatives or ‘long lost’ high school buddies. Facebook has not only become…

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Three Digital Marketing Trends to Update in 2018

Digital marketing is constantly changing and I know you know that you have to keep up with these trends; it’s just a matter of having the time to do anything about them, right? When are you adopting your (IoT) Internet of Things strategy? Or implementing Virtual Reality into your strategy? For most businesses, these digital…

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WhatsApp Launches Business App for SME’s

Entrepreneurs, WhatsApp is about to help you up your business game. WhatsApp has officially launched their new Business App in select markets overseas and we cannot wait for it to reach South African shores.  As the fastest growing communication tool in the world, the app’s use has gone far beyond simply chatting with your friends.…

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Instagram Stories are now accessible from the web

Instagram Stories has become an integral part of the Instagram experience. Inspired by Snapchat, ‘Stories’ is used by over 250 million people every day. Instagram announced that from 31st August you can view stories from your desktop. How to view Instagram Stories from your desktop You can view Instagram stories the same way you would…

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5 People Who Should Never Graphic Design Anything

This article builds on the popular post, Five People Who Should Never Design Your Website which I wrote shortly after starting Shift ONE. Following this post, I received a slot on the Jeremy Maggs show. When I had just started Shift ONE, all the way back in 2011, I needed a logo. As a self-starter…

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WhatsApp Status Takes the Instant Messaging World by Storm

WhatsApp Status, a new WhatsApp feature similar to SnapChat, has now enabled users to post videos, photos or GIF’s for their contacts to see instead of a simple text status. This feature went live on Android and IOS smartphones across the globe on 24th February. What’s new? No longer will users have to update their…

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Shift ONE a Winner in the NSBC South African Small Business Awards

NSBC Small business awards

BREAKING NEWS: Shift ONE was selected as a top 20 finalist in the National Small Business Chamber (NSBC) Awards for 2016, out of over 6,200 entrants. Top Entrepreneurs Nationwide The National Small Business Chamber (NSBC) announced South Africa’s Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small…

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Why Digital Marketing is Like Game of Thrones

Digital Marketing

If you’re a fan of Game of Thrones you’ll appreciate the level of hard work that went into writing those books. So far, George RR Martin (GRRM) has enthralled the world with his vivid imagination, the detailed history of the Seven Kingdoms, and especially the gut-wrenching tragedies behind the characters. Game of Thrones has everything from dragon-riding fire queens,…

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