Lockdown Live
How Business Intelligence and Artificial Intelligence Can Improve your Digital Marketing
Business Intelligence and Artificial Intelligence Marketing Tools As the marketing industry keeps getting bigger and better, of course with the help of innovative technological software and applications to improve how we conduct our day-to-day business, marketers are faced with the reality of learning new ways to become successful within their workspace and businesses. According to…
Read MoreLockdown Live: 5 Email Marketing Techniques That Works Every Time
Email marketing is a very powerful tool. It is, in fact, the most effective way to retain customers. Once you’ve got all your other touchpoints sorted out it’s time to invest in email marketing and there are some substantial email marketing techniques to fine-tune your digital marketing strategy. Email Marketing Technique 1: Populate Your Database…
Read MoreLockdown Live: Web Design Tips and Front Page Layout steps
Why Is Web Design Important? Nowadays your website is the first and most important thing, have a look below at our 10 web design tips for success. Most often it’s the first major touchpoint in your customer journey. Before engaging with you people will probably check out your website first. To showcase your business on…
Read MoreLockdown Live: 7 Ways To Navigate Your LinkedIn Account
1. Profile Your Audience Before we take you through the 7 different ways to navigate your LinkedIn account, take some time to identify the different customer layers. Your business model will also play a role in the process. Let’s say for this example, you have a B2B Decking company. Your customers that you are going…
Read MoreLockdown Live: How to Write Blogs For High SEO Ranking
Are you struggling to get your blogs to rank in Google’s algorithm? Writing a search engine optimised (SEO) blog for Google is a daunting task for many, and various elements require careful consideration. While there is no set formula for success, a few SEO factors will significantly increase the chances of ranking in Google with…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…
Read More#Lockdown Live: How to Build a Personal Brand in 2021.
Lockdown Live: How to Build a Personal Brand in 2021 Personal branding matters because YOU should be the face of your brand. Why? Because people buy from people. People look for people they can trust and recommend to others, which should put your personal brand at the top of your priority list. Let me…
Read More#Lockdown Live: How to make an effective marketing plan on a small budget
Lockdown Live: How to make an effective marketing plan on a small budget I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it…
Read More#Lockdown Live: How to run a Successful Integrated Digital Marketing Campaign in 2021 and beyond
I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it for you below. PS: Do feel free to join our Facebook group, as…
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