The Value of Knowing Your Customer

The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customers. Really understand them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…

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Business Owner: Three Skills You Can’t Fake

3 Benefits of Upskilling Your Team

By Dylan Kohlstadt As entrepreneurs and business owners, we have to wear many hats: CEO, rain-maker, negotiator, tenant, employer, supplier, and the list goes on. However, as we grow in business, the gaps in our knowledge start to show as our core business strengths begin to shine through, and our ‘wing it on a prayer’…

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3 Benefits of Upskilling Your Team

In today’s economic climate, with all the pressures of running a business to boot, upskilling your team is probably the last thing on your mind. Parting with an already scant budget to use it for staff training seems like a tall order; however a study conducted by the New Zealand Department of Labour indicates that…

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#Lockdown Live: Guide to customer journey mapping

Web design tips

Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…

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#Lockdown Live: How to Build a Personal Brand in 2021.

Personal Branding

Lockdown Live: How to Build a Personal Brand in 2021 Personal branding matters because YOU should be the face of your brand. Why? Because people buy from people. People look for people they can trust and recommend to others, which should put your personal brand at the top of your priority list.    Let me…

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#ThankYouLockdown: Lessons Learnt During Lockdown

I have a few thoughts on lockdown that I wanted to share.  Lockdown and COVID-19 have wrought havoc on global economies and businesses of every size…and, while I didn’t love losing a large portion of our clientele, I have come to recognize and even love the lessons that lockdown has left me, if you’ll bear…

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Free Downloadable: Your Personal Brand Workbook

Downloadable Workbook

It may sound corny but it’s true – you are unique. Each one of us also has something to share with others; something that can help someone else by sharing it – whether it’s your story, your skills or your knowledge, social media is here to help you create an audience and amplify your voice.…

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Free Downloadable: Target Market Template

Target Market Table Template So you have a great service or product to sell but you’re not sure of how to get the word out? The starting point will be for you to have a Marketing Strategy in place, it’s only with an effective Marketing Strategy in place that the target market table makes any…

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