Entrepreneurs
What is the best CRM for your SME ?
Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…
Read MoreThe Value of Knowing Your Customer
The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customers. Really understand them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…
Read MoreBusiness Owner: Three Skills You Can’t Fake
By Dylan Kohlstadt As entrepreneurs and business owners, we have to wear many hats: CEO, rain-maker, negotiator, tenant, employer, supplier, and the list goes on. However, as we grow in business, the gaps in our knowledge start to show as our core business strengths begin to shine through, and our ‘wing it on a prayer’…
Read More3 Benefits of Upskilling Your Team
In today’s economic climate, with all the pressures of running a business to boot, upskilling your team is probably the last thing on your mind. Parting with an already scant budget to use it for staff training seems like a tall order; however a study conducted by the New Zealand Department of Labour indicates that…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you insights on how to improve your customer’s experience,…
Read More#Lockdown Live: How to Build a Personal Brand in 2021.
Lockdown Live: How to Build a Personal Brand in 2021 Personal branding matters because YOU should be the face of your brand. Why? Because people buy from people. People look for people they can trust and recommend to others, which should put your personal brand at the top of your priority list. Let me…
Read More#ThankYouLockdown: Lessons Learnt During Lockdown
I have a few thoughts on lockdown that I wanted to share. Lockdown and COVID-19 have wrought havoc on global economies and businesses of every size…and, while I didn’t love losing a large portion of our clientele, I have come to recognize and even love the lessons that lockdown has left me, if you’ll bear…
Read MoreFree Downloadable: Your Personal Brand Workbook
It may sound corny but it’s true – you are unique. Each one of us also has something to share with others; something that can help someone else by sharing it – whether it’s your story, your skills or your knowledge, social media is here to help you create an audience and amplify your voice.…
Read MoreNext Level Social Media: The 5 C’s of Effective Community Marketing
Social media’s role has become distorted with many brands forgetting that social media is there to create a community and a highly engaged following, not to sell, sell sell! If it’s sales you want, then the only way is to switch on your online advertising, Facebook ads and Google ads. Social Media is about building…
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