Entrepreneurs

What is the best CRM for your SME ?

Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…

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Happy Staff + Happy Customers –> Quality Brand

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If your staff are your brand, then what message does your brand reflect? The way you conduct business and the way your staff treat your customers is the essence of your brand. At the end of the day, your staff are at the forefront of your business as they are the ones who interact with…

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Shift ONE a Winner in the NSBC South African Small Business Awards

NSBC Small business awards

BREAKING NEWS: Shift ONE was selected as a top 20 finalist in the National Small Business Chamber (NSBC) Awards for 2016, out of over 6,200 entrants. Top Entrepreneurs Nationwide The National Small Business Chamber (NSBC) announced South Africa’s Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small…

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5 Ways to Attract Tourists to Your Business

5 ways to attract toursits

South Africa is no stranger to streams of tourists that hit its shores all year round. The South African tourism industry has its hands full with holidaymakers, honeymooners and business honchos itching to enjoy the splendour our country has to offer. The Rand-[insert any other major currency here] exchange has made the Rainbow Nation a…

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Dylan on Mix FM

Shift one blog podcast

Dylan was recently interviewed on MixFM.   Check out this podcast and hear what she has to say about Integrated Marketing:   [soundcloud url=”https://api.soundcloud.com/tracks/252306851″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”70″ iframe=”true” /]

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Business Owner: Three Skills You Can’t Fake

Shift One digital blog

By Dylan Kohlstadt As entrepreneurs and business owners, we have to wear many hats: CEO, rain-maker, negotiator, tenant, employer, supplier, and the list goes on. However, as we grow in business, the gaps in our knowledge start to show as our core business strengths begin to shine through, and our ‘wing it on a prayer’…

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The Value of Knowing Your Customer

knowing your customer shift one

The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customer. Really understanding them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…

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An Open Letter to Kauai – When Good Brands Go Bad

customer-experience

Dear Kauai,   We’re all still getting used to the drastic carpet-pulling of your new brand and CI. It’s several months down the line already, so you’d presume we’d have warmed up to it by now, but I think I speak for a lot of people when I say, “meh.”   You don’t know (and…

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Why Being Nice to Others in 2016 Could Grow Your Business

Shift ONE blog

By Dylan Kohlstadt   When it comes to running a business, ‘nice’ is not a word that I throw around very often.   So when I say ‘being nice can grow your business’ I’m not being flippant or insincere. When I say ‘be nice’, you should sit up and take notice, because this perspective could…

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5 Digital Trends that Will Change Your Life in 2016

The digital space is always shifting, expanding, creating room for more. Our newsfeeds are inundated daily with fresh influxes of ICT-related information, and every week brings new advances in tech, big and small. With the constant buzz around innovation, we’re not always sure what’s really disrupting the industry, and what’s just fluff. How Digital Will…

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