Business
Social Media Lead Generation: The Best Strategies for Savvy B2B Marketers
Are you a B2B marketing manager under pressure to increase sales, all under the watchful eye of higher-ups anxiously awaiting results? Despite the mounting pressure, you know that social media is a potential goldmine for your lead generation efforts, but unlocking its true potential feels time-consuming and complex. In a recent webinar on B2B Lead…
Read MoreMastering B2B Marketing: Tech and SaaS Marketing in 2023
Unleash the Power of B2B Marketing: SaaS and Tech Strategies for Your Success in 2023 In today’s fast-paced world, technology has become an integral part of our lives. One of the most significant technological advancements in recent years has been the rise of Software as a Service (SaaS). As we look ahead to 2023, it’s…
Read MoreWhat is the best CRM for your SME ?
Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce…
Read MoreThree Steps to a Successful Digital Marketing Strategy…
What does it mean to have a successful digital marketing strategy? And just how do you go about having one? If by now you don’t have some sort of digital marketing strategy, then you either live in a cave, or are in serious trouble. The question then, is how to create a strategy that works. And…
Read More10 Things I’ve Learned Over 10 Years of Running My Own Business
Ten years ago, in 2011, I started Shift ONE Digital from my kitchen table. I’d just been retrenched and took it as a once-in-a-lifetime opportunity to start my own thing. I was given a two-month payout, unfortunately, no golden handshake for me. I had a very short runway to get my business going if that’s…
Read MoreThe Value of Knowing Your Customer
The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customers. Really understand them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…
Read MoreBusiness Owner: Three Skills You Can’t Fake
By Dylan Kohlstadt As entrepreneurs and business owners, we have to wear many hats: CEO, rain-maker, negotiator, tenant, employer, supplier, and the list goes on. However, as we grow in business, the gaps in our knowledge start to show as our core business strengths begin to shine through, and our ‘wing it on a prayer’…
Read More3 Benefits of Upskilling Your Team
In today’s economic climate, with all the pressures of running a business to boot, upskilling your team is probably the last thing on your mind. Parting with an already scant budget to use it for staff training seems like a tall order; however a study conducted by the New Zealand Department of Labour indicates that…
Read MoreLockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
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