Business
Marketing Fragmentation: A cross-device world
Guest blogger, Ellen De Matos Silva, Founder of Digital Blue Ocean, shares her thoughts on fragmentation in marketing and how online users are becoming increasingly comfortable with a cross-device messaging world. Online users live a multi-device ‘noisy’ world due to a multitude of devices that travel across an assortment of digital media channels. The world…
Read MoreContent Layering in Social Media
By Dylan Kohlstädt So you’re active on social media, hooray. Welcome to the club of people trying to work this new, crazy space out. In my recent, popular blog, Why your Social Media Sucks: The Five Layers of Social Media, I covered how you can go from “me too” social media to “next level”…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
The Five Levels of Social Media Marketing: © 2018 Dylan Kohlstädt @ Shift ONE digital I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so…
Read MoreWhat does the Facebook algorithm update mean for your business?
Facebook: the place of fake news, soul-searching status updates, hours of cat videos and picturesque family portraits. Not to mention the millions of glamorous, statuesque selfie poses. Gone are the days when Facebook was used as a way to simply connect with overseas relatives or ‘long lost’ high school buddies. Facebook has not only become…
Read MoreWhatsApp Launches Business App for SME’s
Entrepreneurs, WhatsApp is about to help you up your business game. WhatsApp has officially launched their new Business App in select markets overseas and we cannot wait for it to reach South African shores. As the fastest growing communication tool in the world, the app’s use has gone far beyond simply chatting with your friends.…
Read More5 Social Media Mishaps That Could Get You Fired
This is not a drill, people. Your boss and your customers are keeping an eye on every tweet, like and hashtag you post on social media. Before you panic and decide to purge yourself of all your social platforms and become a hermit, keep reading. Here are 5 Social Media Mishaps you should avoid at…
Read MoreWhat is the best CRM for your SME ?
Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…
Read MoreInstagram Stories are now accessible from the web
Instagram Stories has become an integral part of the Instagram experience. Inspired by Snapchat, ‘Stories’ is used by over 250 million people every day. Instagram announced that from 31st August you can view stories from your desktop. How to view Instagram Stories from your desktop You can view Instagram stories the same way you would…
Read MoreTV is dying: Why video marketing belongs in your business
When we wake up in the morning, it is commonplace to reach for your phone and start trawling social media to “wake up”. When you get home at night, you probably switch on the TV and pick up your phone or tablet and, at the same time, start watching a couple of videos; one on…
Read More4 Ways to Use WhatsApp in your Business including Do’s and Don’ts
WhatsApp threatens the existence of cellular service providers, you know that, right? Why pay for phone calls when you can call over Wi-Fi or use ever-cheapening data? Except there’s still nothing more annoying that receiving a WhatsApp phone call. When I see an incoming WhatsApp call, I am immediately annoyed. So, there are still miles…
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