Business
[2020] The Paradox of Generosity during a Pandemic: How Generosity can have an impact on you and those around you
[2020] The Paradox of Generosity during a Pandemic: How Generosity can have an impact on you and those around you With lockdowns due to COVID-19 imminent and in place both nationally and globally, there has never been a more important time to be generous. Stock markets are crashing, SMEs are closing and more and more…
Read MoreWhy Digital Marketing is Like Game of Thrones
If you’re a fan of Game of Thrones you’ll appreciate the level of hard work that went into writing those books. So far, George RR Martin (GRRM) has enthralled the world with his vivid imagination, the detailed history of the Seven Kingdoms, and especially the gut-wrenching tragedies behind the characters. Game of Thrones has everything from dragon-riding fire queens,…
Read MoreNOT Another 2019 Top Digital Trends Blog
There are a lot of articles on digital trends already written for this year, so let me start by telling you what I’m NOT going to cover: AI, IoT, VR or any other tech acronym that’s not relevant to most businesses and entrepreneurs. If you’re a Marketing Manager, a Social Media Manager, a Business Owner…
Read MoreMarketing Fragmentation: A cross-device world
Guest blogger, Ellen De Matos Silva, Founder of Digital Blue Ocean, shares her thoughts on fragmentation in marketing and how online users are becoming increasingly comfortable with a cross-device messaging world. Online users live a multi-device ‘noisy’ world due to a multitude of devices that travel across an assortment of digital media channels. The world…
Read MoreContent Layering in Social Media
By Dylan Kohlstädt So you’re active on social media, hooray. Welcome to the club of people trying to work this new, crazy space out. In my recent, popular blog, Why your Social Media Sucks: The Five Layers of Social Media, I covered how you can go from “me too” social media to “next level”…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
The Five Levels of Social Media Marketing: © 2018 Dylan Kohlstädt @ Shift ONE digital I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so…
Read MoreWhat does the Facebook algorithm update mean for your business?
Facebook: the place of fake news, soul-searching status updates, hours of cat videos and picturesque family portraits. Not to mention the millions of glamorous, statuesque selfie poses. Gone are the days when Facebook was used as a way to simply connect with overseas relatives or ‘long lost’ high school buddies. Facebook has not only become…
Read MoreWhatsApp Launches Business App for SME’s
Entrepreneurs, WhatsApp is about to help you up your business game. WhatsApp has officially launched their new Business App in select markets overseas and we cannot wait for it to reach South African shores. As the fastest growing communication tool in the world, the app’s use has gone far beyond simply chatting with your friends.…
Read More5 Social Media Mishaps That Could Get You Fired
This is not a drill, people. Your boss and your customers are keeping an eye on every tweet, like and hashtag you post on social media. Before you panic and decide to purge yourself of all your social platforms and become a hermit, keep reading. Here are 5 Social Media Mishaps you should avoid at…
Read MoreWhat is the best CRM for your SME ?
Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…
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