Are you struggling to get visits to your website, or keep people on it for longer than a few seconds? Do you have insight into, or opinions on your area of expertise that you wish to share? Then blogging is a marketing tool you cannot afford not to use.

But why do you need blogging?

Blogging is no longer something that introverted internet dwellers use to express their inner feelings. It is a highly effective and useful platform of communication that has risen in popularity due to its bite sized length and fun or informative content.

Here are just a few reasons to start blogging ASAP.

  1. Blogging will help your SEO. Having new, well written blog content on your site will help you get that coveted page one ranking on Google, and you can always do with more visits to your site.
  2. Blogging will keep your website fresh. People who are re-visiting your site will have something new to read, while new visitors will be presented with a site that cares about fresh content. A win-win you should not miss out on.
  3. Blogging is a more personal form of communication. Along with Social Media, blogging is a way for you to present new products, reviews, your thoughts and industry insight to people without being hard-sell.

With today’s short attention span generation, the time to blog is now. We understand that writing fresh, meaningful content can be daunting, and time consuming. Shift ONE digital can manage your blogs, and make sure that you are not missing out on this marketing channel.

Blogging is a must have in today's digital space, and is a trend you cannot afford to miss.

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