Senior Digital Marketer

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Senior Digital Marketer

Job level: Senior
Type: Permanent, full-time
Education: Undergraduate or postgraduate in marketing, journalism, advertising or digital
marketing.
Experience: 5+ years experience in social media and digital marketing.

The candidate will have the following responsibilities:

Social Media Management
● Create content plans that align with client briefs, schedule posts, and execute campaigns.
● Engage with the online community on social media accounts, design accounts on various
platforms, and oversee social media competitions.
● Track and report on the results of social media efforts.

Paid Advertising
● Allocate budgets appropriately for advertising spend.
● Create and design appropriate advertising campaigns.
● Optimise ad performance through monitoring and conducting audience research.
● Create, implement, and report on ad strategies, including remarketing.

Copywriting
● Research and write copy per client expectations, adapting the writing style to match each
client's tone.
● Perform SEO keyword research for articles and stay updated on digital and content
marketing trends.

Email Marketing
● Design and send emails using platforms like MailChimp, ensuring the content meets client
expectations.
● Track and report on email performance.

Websites/CMS
● Optimise web pages for SEO.
● Basic working knowledge of WordPress.

Project/Account Management
● Maintain professional communication with clients and account managers.
● Organise weekly status meetings with clients and prepare monthly activity reports.
● Manage client expectations and hours according to agreed retainer/project fees.
● Conduct industry research for clients and handle additional tasks as necessary.
● Tracking time and value for each client.
● Regularly create and update status reports for clients.

Research
● Incorporate in-depth industry research to gain a strong understanding of the client's field.
● Stay current with the latest trends in digital and content marketing.
● Share these trends with the team to keep everyone informed and updated.

Strategy
● Develop and execute three-month test plans, collaborating with a strategist to devise client-
specific strategies.
● Guide clients in making informed decisions.
● Formulate annual and quarterly strategy documents, outlining content pillars and goals for
growth, engagement, and content.
● Establish a monthly theme informed by insights from reporting and testing results.

Video
● Write scripts as needed.
● Come up with video ideas as needed based on appropriate platforms.
● Optimising video content for various omni-channel uses.

Influencer marketing
● Knowledge of influencer marketing campaigns is advantageous.
● Meltwater knowledge advantageous.

Additional Responsibilities:
● Budgeting, quoting and invoicing clients.
● Press outreach and follow-up.
● Staying up-to-date with digital marketing trends.
● Effective time management and tracking.
● Maintaining strong client relationships.
● Competitor analysis.
● Account value tracking and knowledge transfer.
● Maintaining confidentiality when necessary.
● Additional digital marketing requirements as needed

Platform Requirements
● Good working knowledge and experience in (advantageous):
● Microsoft Word and Excel, plus Google
● Email and social media marketing platforms
● Mailchimp or similar
● Hootsuite or other
● Facebook, Instagram, LinkedIn, Twitter, YouTube
● Meta Business Manager
● Google Analytics
● Google Ads
● WordPress
● Canva

Personal Attributes:
● Values to match those of the business: honesty, integrity, hard-working, driven, self-
managing, self-motivated, helpful, proactive
● Hungry to learn about digital and traditional marketing
● Ability to think outside the box
● Self-starter
● Good interpersonal skills
● Pro-active and problem-solving skills
● Excellent verbal and written communication skills (English)
● Time management
● Teachable spirit
● Positive contribution to the working environment
● Deadline driven
● Project management skills

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