Posts by Shift ONE

Why Digital Marketing is Like Game of Thrones

Digital Marketing

If you’re a fan of Game of Thrones you’ll appreciate the level of hard work that went into writing those books. So far, George RR Martin (GRRM) has enthralled the world with his vivid imagination, the detailed history of the Seven Kingdoms, and especially the gut-wrenching tragedies behind the characters. Game of Thrones has everything from dragon-riding fire queens,…

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Marketing Fragmentation:
A cross-device world

Guest blogger, Ellen De Matos Silva, Founder of Digital Blue Ocean, shares her thoughts on fragmentation in marketing and how online users are becoming increasingly comfortable with a cross-device messaging world. Online users live a multi-device ‘noisy’ world due to a multitude of devices that travel across an assortment of digital media channels. The world…

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Content Layering in Social Media

By Dylan Kohlstädt   So you’re active on social media, hooray. Welcome to the club of people trying to work this new, crazy space out. In my recent, popular blog, Why your Social Media Sucks: The Five Layers of Social Media, I covered how you can go from “me too” social media to “next level”…

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What does the Facebook algorithm update mean for your business?

Facebook: the place of fake news, soul-searching status updates, hours of cat videos and picturesque family portraits. Not to mention the millions of glamorous, statuesque selfie poses. Gone are the days when Facebook was used as a way to simply connect with overseas relatives or ‘long lost’ high school buddies. Facebook has not only become…

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Three Digital Marketing Trends to Update in 2018

Digital marketing is constantly changing and I know you know that you have to keep up with these trends; it’s just a matter of having the time to do anything about them, right? When are you adopting your (IoT) Internet of Things strategy? Or implementing Virtual Reality into your strategy? For most businesses, these digital…

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WhatsApp Launches Business App for SME’s

Entrepreneurs, WhatsApp is about to help you up your business game. WhatsApp has officially launched their new Business App in select markets overseas and we cannot wait for it to reach South African shores.  As the fastest growing communication tool in the world, the app’s use has gone far beyond simply chatting with your friends.…

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5 Social Media Mishaps That Could Get You Fired

This is not a drill, people. Your boss and your customers are keeping an eye on every tweet, like and hashtag you post on social media. Before you panic and decide to purge yourself of all your social platforms and become a hermit, keep reading.  Here are 5 Social Media Mishaps you should avoid at…

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What is the best CRM for your SME ?

Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…

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