Posts by Shift ONE
Mastering B2B Marketing: B2B Lead Generation
How to Navigate the New B2B Marketing Landscape: The Best Strategies for Lead Generation Did you know? 50% of marketers prioritise lead generation in their marketing campaigns. In today’s competitive business landscape, B2B lead generation remains crucial to any successful marketing strategy. As we enter the age of AI, the digital marketing landscape evolves rapidly,…
Read MoreThe Biggest Trends in Marketing for 2024 (And How to Use Them to Your Advantage)
Welcome to 2024, a year where digital marketing continues to break new ground. As a marketing manager or business owner looking for a Fractional CMO, you’re probably weary of buzzwords like “trend” and “artificial intelligence (AI)” by now, but there’s no avoiding them if you want your business to succeed in 2024. The good news…
Read MoreMarCom Awards 2023: Local Agency wins Prestigious Gold and Platinum Awards
Awards season never disappoints. This year, Shift ONE Digital achieved remarkable success at the MarCom 2023 Awards, winning multiple accolades in four categories. From spearheading Mobius Consulting’s rebrand and website redesign, to driving extraordinary e-commerce conversions for Hertex Haus, and boosting online sales for The Unlimited, our awarded projects reflect our commitment to pushing boundaries…
Read MoreSeeff Case Study
SEEFF Properties Case Study Brand Awareness Seeff is one of Southern Africa’s most established real estate companies. The Ask Brand Awareness Creating Brand Awareness campaigns for Seeff South Africa through targeted social media marketing. Acquiring nationwide licenses for their respective branches. Creating social media and community in support of their Home is Our Story Campaign. The…
Read MoreSubaru Case Study
Subaru Johannesburg Lead Generation Subaru Johannesburg is one of South Africa’s most loved vehicle brands. The Task Lead Generation to support vehicle sales Brand awareness of monthly vehicle promos The aim was to harness appropriate lead generation tools to generate quality leads for Subaru JHB. The Strategy We designed a functional landing page that prompted the completion of a…
Read MoreJohn Deere Case Study
John Deere Case Study Brand Awareness & Sales John Deere is a world leader in providing advanced products, technology, and services to customers whose work is revolutionising agriculture and construction. The Task Brand Awareness and Sales Creating a memorable NAMPO exhibit. Creating an evergreen virtual showroom. Showcasing 3D/ VR products and tech. Stimulating social media traffic and…
Read MoreMontagu Dried Fruit Case Study
Montagu Snacks Brand Awareness & Social Media Growth Montagu Dried Fruit and Nuts is South Africa’s preferred supplier of premium quality dried fruit, nuts and seeds. The Task Brand Awareness: For Montagu Dried Fruit and Nuts For nationwide franchisees and their respective stores Social media management and growth The Aim: Engaging with Facebook users to increase…
Read MoreLISTEN UP: Here’s How to Make Social Media Listening a Winning Ingredient in Your B2B Marketing Strategy
You know that feeling when you overhear someone saying good things about you? It’s a little boost to the ego, right? What if you could tap into what people say about your brand – the good, the bad, and everything in between? With social media listening, you can do exactly that. A survey from Social…
Read MoreWhy Brand Trust is the Heartbeat of Successful Lead Generation
Lead generation without brand trust leads to disaster. You can’t sell to people if they don’t trust you; Edelman reports that 67% of consumers claim they have to trust a brand before they’ll continue buying its products or services. What is Brand Trust? Brand trust is the confidence customers place in your company’s integrity and…
Read MoreMastering B2B Marketing: Webinar Best Practices
Webinars are a cost-effective business game-changer. A survey from ON24 reveals that 95% of respondents said webinars play a key part in their marketing efforts, while 76% of marketers say that webinars help them reach more leads. Let’s dive into webinar best practices to make your webinar stand out. Webinar Best Practice: Create A Clear…
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