Posts by Shift ONE
LISTEN UP: Here’s How to Make Social Media Listening a Winning Ingredient in Your B2B Marketing Strategy
You know that feeling when you overhear someone saying good things about you? It’s a little boost to the ego, right? What if you could tap into what people say about your brand – the good, the bad, and everything in between? With social media listening, you can do exactly that. A survey from Social…
Read MoreWhy Brand Trust is the Heartbeat of Successful Lead Generation
Lead generation without brand trust leads to disaster. You can’t sell to people if they don’t trust you; Edelman reports that 67% of consumers claim they have to trust a brand before they’ll continue buying its products or services. What is Brand Trust? Brand trust is the confidence customers place in your company’s integrity and…
Read MoreMastering B2B Marketing: Webinar Best Practices
Webinars are a cost-effective business game-changer. A survey from ON24 reveals that 95% of respondents said webinars play a key part in their marketing efforts, while 76% of marketers say that webinars help them reach more leads. Let’s dive into webinar best practices to make your webinar stand out. Webinar Best Practice: Create A Clear…
Read More11 Best Tips for an Outstanding Webinar Marketing Strategy
Guess what – eight out of ten professionals prefer webinars over other content to fuel their growth. That’s not just a trend; it’s a tidal wave of opportunity you want to ride. Imagine captivating your audience, building your brand, and generating more customers, all through the magic of a virtual, one-hour event. Today, we’re your…
Read MoreThe Ultimate Guide to Thought Leadership in B2B Marketing for 2023
Why did the thought leader bring a ladder to the conference? Because they heard the networking opportunities were “up” there, and they weren’t about to miss out on elevating their influence! With a chuckle-worthy start, let’s explore the remarkable world of thought leadership and how it can propel your B2B endeavours to unprecedented heights.We recently…
Read MoreThe B2B Marketer’s Roadmap to Trust and Credibility Building through Thought Leadership
Here’s how to use thought leadership for trust and credibility building. B2B marketers, who inspires you professionally? You’re likely following them on LinkedIn, subscribed to their newsletter, and eagerly implement the tips they generously share. Chances are, this inspiring person is a thought leader in their industry. They are among thousands who use thought leadership…
Read MoreMastering B2B Marketing: B2B Lead Generation
How to Navigate the New B2B Marketing Landscape: The Best Strategies for Lead Generation in 2023 Did you know? 50% of marketers prioritise lead generation in their marketing campaigns. In today’s competitive business landscape, B2B lead generation remains crucial to any successful marketing strategy. As we enter 2023, the digital marketing landscape evolves rapidly, demanding…
Read MoreSocial Media Lead Generation: The Best Strategies for Savvy B2B Marketers
Are you a B2B marketing manager under pressure to increase sales, all under the watchful eye of higher-ups anxiously awaiting results? Despite the mounting pressure, you know that social media is a potential goldmine for your lead generation efforts, but unlocking its true potential feels time-consuming and complex. In a recent webinar on B2B Lead…
Read MoreMastering B2B Marketing: Tech and SaaS Marketing in 2023
Unleash the Power of B2B Marketing: SaaS and Tech Strategies for Your Success in 2023 In today’s fast-paced world, technology has become an integral part of our lives. One of the most significant technological advancements in recent years has been the rise of Software as a Service (SaaS). As we look ahead to 2023, it’s…
Read MoreHow Business Intelligence and Artificial Intelligence Can Improve your Digital Marketing
Business Intelligence and Artificial Intelligence Marketing Tools As the marketing industry keeps getting bigger and better, of course with the help of innovative technological software and applications to improve how we conduct our day-to-day business, marketers are faced with the reality of learning new ways to become successful within their workspace and businesses. According to…
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