Posts by Dylan Kohlstadt
Lockdown Live: 10 Tips For Creating an amazing Ecommerce Website in 2021
Your customers are standing by to buy from your killer ecommerce website, credit card in hand. How many times have you visited an ecommerce website, wanted to buy something, but for some reason you haven’t gone through with it? Something felt dodgy or ‘off’ They did not mention VAT or shipping and suddenly the…
Read More#Lockdown Live: Guide to customer journey mapping
Lockdown Live: A Guide to customer journey mapping Customer journey mapping is about crafting an intentional journey for your customers and includes every interaction and touchpoint that they have with you whether it is digital or in person. It is very important as it allows you to better understand your customer, and also gives you…
Read More#Lockdown Live: How to Build a Personal Brand in 2021.
Lockdown Live: How to Build a Personal Brand in 2021 Personal branding matters because YOU should be the face of your brand. Why? Because people buy from people. People look for people they can trust and recommend to others, which should put your personal brand at the top of your priority list. Let me…
Read More#Lockdown Live: How to make an effective marketing plan on a small budget
Lockdown Live: How to make an effective marketing plan on a small budget I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it…
Read More#Lockdown Live: How to run a Successful Integrated Digital Marketing Campaign in 2021 and beyond
Lockdown Live: How to run a Successful Integrated Digital Marketing Campaign in 2021 and beyond I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have…
Read More#ThankYouLockdown: Lessons Learnt During Lockdown
I have a few thoughts on lockdown that I wanted to share. Lockdown and COVID-19 have wrought havoc on global economies and businesses of every size…and, while I didn’t love losing a large portion of our clientele, I have come to recognize and even love the lessons that lockdown has left me, if you’ll bear…
Read MoreTop 10 Criteria for a Killer Website
Your website is the start of your relationship with a customer. Whether they found you via a Google search ad, search engine optimization (SEO), a Facebook ad or a friendly blogger, most people will first search for your company website and check it out in order to form an opinion of your business, before deciding…
Read MoreNOT Another 2019 Top Digital Trends Blog
There are a lot of articles on digital trends already written for this year, so let me start by telling you what I’m NOT going to cover: AI, IoT, VR or any other tech acronym that’s not relevant to most businesses and entrepreneurs. If you’re a Marketing Manager, a Social Media Manager, a Business Owner…
Read MoreShift ONE a Winner in the NSBC South African Small Business Awards
BREAKING NEWS: Shift ONE was selected as a top 20 finalist in the National Small Business Chamber (NSBC) Awards for 2016, out of over 6,200 entrants. Top Entrepreneurs Nationwide The National Small Business Chamber (NSBC) announced South Africa’s Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small…
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