8 Easy Steps to Creating a Professional Digital Marketing CV
The digital marketing industry is constantly evolving as more and more businesses adopt online platforms and programmes for their growing business.
According to Zippia, the digital marketing industry is growing by 10% yearly. Digital marketing is expected to increase to 13.1% from 2023-2028. The industry’s demand for social media marketing has increased by 45.9%.
There has never been a better time than now to be a digital marketer. This exciting and fulfilling field allows marketers to use their creativity and critical thinking skills daily.
However, with so much competition for jobs in this field, it’s essential to know how to design a CV that will catch the attention of potential employers.
Ultimately, your CV demonstrates your marketing, critical thinking, and creativity skills. It should promote your abilities, highlight that you’re an asset to any company’s marketing team and demonstrate your familiarity with digital marketing concepts and practices.
As the field of Digital Marketing evolves, so too should one’s CV reflect the up-to-date skills and requirements. By staying up-to-date with the latest trends and developments, candidates can ensure their CV makes a strong impression on potential employers.
Now, let’s focus on the eight easy steps to writing a digital marketing CV.
Eight Easy Steps for Creating a Professional Digital Marketing CV
Read these steps to guide you through how to write a great CV and increase your chances of landing your dream job.
- Get Started by Entering Your Personal Information
Start with the basics. Your personal information should be included in a header at the top of the page. This ensures that an employer can reach out if they have questions or want to discuss opportunities.
- Full Name
Your name is the most crucial information in any document you create. Write your name in a bigger font size than the rest of your details. Make sure the text is legible.
You can write your name in capital letters if you prefer. Add your first and last name at the top of the document, while the rest of your information is written below your name and in smaller font sizes.
- Contact Details
You must include your telephone and cell phone number to ensure your potential employer can contact you if you meet the requirements. Make sure to specify your work, home, or personal phone number. Including your email address in your CV is important.
Suppose your potential employer has any issue contacting you on your contact numbers.
In that case, they can always reach out to you via email. Remember to keep your email short and professional. Your work email should not have nicknames or pet names.
- Professional Website
Include a professional website link on your application if you have one. Providing them with links to your website or professional portfolio is advised, as it showcases your skills and allows your potential employer to see your capabilities.
- Include The Area You Live In
Including your home address on your CV is unnecessary, as most communication is done via email and phone. This makes needing a full address on your CV unnecessary in today’s workforce.
However, adding your area code and city can be helpful to the employer, depending on whether they want to hire someone locally or not. So, to cover all bases, add your city and area code.
- Age and Gender
Noting your age is optional, as is gender. Still, it can be recommended to include your preferred pronouns if you have a preference.
- Linkedin And Other Social Media Accounts
Adding links to your accounts is a good idea. Never post anything on your personal accounts that might dissuade recruiters from hiring you is also recommended.
It’s most important to keep your LinkedIn profile up to date. As a marketer, showing you know how to use LinkedIn couldn’t be more critical.
- Label Yourself
Give yourself a title like Digital Marketing Strategist, Key Account Manager or Social Media Content Marketer.
You should add this title after your name, so it helps recruiters know your ideal role. You can create two or three CVs, one with a different title, depending on the job you’re applying for.
2. Write A Professional Summary
The objective of a CV is to present a concise summary of your professional dispositions, experiences and accomplishments. Remember that your CV is a representation of your professional journey.
Here is a brief example of what you can write in your professional summary:
“As a candidate for the Digital Marketing Manager role, I bring seven years of experience in the field of Digital Marketing. I have worked extensively with various aspects of Digital Marketing, including SEO, Social Media, Email Marketing, and Google Analytics.
My skills and accomplishments include a 60% increase in website traffic through effective SEO tactics, designing and executing email marketing campaigns that resulted in a 15% conversion rate, and increasing social media followers by 20%. With my proven track record in Digital Marketing, I can exceed your expectations in this role.”
This example gives you an idea of how to sell your skills to your potential employer. It is essential to provide quantifiable achievements with your relevant experience.
3. Showcase Your Digital Marketing Expertise
As a digital marketing candidate, showcasing your skills and capabilities is essential. This means including both hard and soft skills in your CV.
- You learn hard skills, such as SEO optimisation, email marketing, social media marketing, etc. These sets of skills can be acquired through courses, training, or work experience. You can use a sliding scale to showcase your proficiency in each skill.
- Soft skills are personality traits, such as leadership and interpersonal communication skills. Consider including a testimonial from the previous organisations you have worked with to display these skills. If you decide to do so, use a manager or a senior employee for the testimonial.
These skills are more difficult to quantify but are just as important in a digital marketing role. Employers are looking for candidates with a mix of hard and soft skills, so it’s important to showcase your abilities in both areas.
Including both sets of skills on your CV will increase your chances of success in your job search.
4. Add Your Professional Work Experience or History
- When you highlight your professional work experiences in your CV, there is a specific format to follow.
- When listing experience, write down the job title first, followed by the company you worked for, and then the duration of your work experience. For each entry, you can also briefly describe your responsibilities and duties.
- If you have experience in digital marketing, include information about your campaigns and how they performed.
Including this information will give potential employers a better sense of the skills and expertise you can bring to their team and help you stand out from the competition.
5. Include Your Educational History
Including any academic degrees or diplomas in your CV is always a good idea. This is especially true if the qualifications are relevant to the position you are applying for.
For example, if you are applying for a digital marketing position, including your marketing degree will show the employer that you have the necessary training and knowledge for the role.
However, it is important to strike the right balance when including qualifications on your CV. If you list too many qualifications, you may come across as overqualified for the position. On the other hand, if you don’t list any qualifications, the employer may wonder if you have the necessary skills and knowledge for the role.
As a general rule of thumb, include only those qualifications relevant to the position you are applying for, which will add value to your application.
6. Do Not Forget to Include Your Certifications and Additional Credits
s a candidate for a position in digital marketing, it’s important to highlight any relevant certifications or additional qualifications that you may have, and it should include any awards, certificates or other honours that highlight your expertise.
Remember to list the name of the certification, the date you earned the certificate and the issuing organisation. For each certification, you should also briefly describe how it has informed your work in digital marketing.
By showcasing your professional credentials, you will give employers confidence in your ability to excel in this field.
Note to the candidate: There are many different digital marketing certifications available for free on popular platforms, such as Google AdWords, Bing Ads, and HubSpot Inbound Marketing.
To earn certification, candidates usually need to pass an exam that covers topics such as search engine optimisation (SEO), pay-per-click advertising, email marketing, and social media marketing.
7. Proofread and Check for Errors on Your CV
As a job candidate, you will want to put your best foot forward with a well-written, error-free CV. Hiring managers will expect you to have a strong command of grammar and style and a professional tone.
- Typos are a no-go! Even grammatical errors like incorrectly placed commas or full stops are deal breakers in digital marketing recruitment, where writing is key.
Be sure to proofread your CV carefully before sending it off, checking for any errors in grammar or punctuation. It would be best to verify that the information you provided is accurate and can be verified.
It is standard to keep your font size at 12 and to have your CV written in a clear and legible writing font.
These simple guidelines will help ensure your CV makes a positive impression on potential employers.
8. Design it Nicely
The days of writing out your CV in Word are long gone. If you haven’t already created a CV in Canva, it’s time to do so. Canva has a host of free templates that will ensure your CV looks professional and stands out from the rest.
- Also include a professional photo, something sophisticated and not too casual.
BONUS TIP: Do Not Use the Same CV For Different Roles
A CV should not be one size fits all. Each CV should be carefully tailored to the job position you’re applying for. This increases your chances of meeting the requirements of the specific vacancy.
There are a variety of skills required for different digital marketing roles. By tailoring your information, you ensure the CV highlights the most relevant experience and skills for the position.
For example, a candidate with experience in social media marketing would include information about their work creating and managing social media campaigns. On the other hand, a candidate with expertise in search engine optimisation (SEO) would want to focus on their work in improving website ranking.
By tailoring your CV to each job posting, you can increase your chances of being selected for an interview.
Let’s do a quick recap:
- Use a digital marketing template to create the correct information layout for your CV.
- Add your details: name, address, contact details, etc.
- Place your most recent and relevant experiences first. This makes it easier for potential employers to read and navigate your CV.
- Remember to write a compelling digital marketing summary with relevant duties and quantifiable achievements.
- List your skills and qualifications and any certificates and achievements.
- Adjust your CV to the relevant vacancy.
- Proofread your CV for errors and discrepancies.
Following these simple steps will make you stand out in your job search. All the best!